SciELO - Scientific Electronic Library Online

vol.19 issue3Building Governance Based on the Experience Acquired by Municipal Youth Councils in the Colombian Central-Eastern Region: A Case StudySkill-Based Approach Applied to Gifted Students, its Potential in Latin America author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




Related links

  • Have no similar articlesSimilars in SciELO


Revista Electrónica Educare

On-line version ISSN 1409-4258Print version ISSN 1409-4258


GOMES, Danielle Miranda de Oliveira Arruda; NOGUEIRA, Cláudio André Gondim  and  DIAS, Gilmara Elke Dutra. Relative Importance of Quality Factors and Determinants in the Selection of Foreign Language Courses in Social Networks. Educare [online]. 2015, vol.19, n.3, pp.195-217. ISSN 1409-4258.

This paper is based on a research of the relative importance of quality factors and determinants for the selection of language courses in a virtual environment, according to Lee e Kozar (2006). The method used was the Analytic Hierarchy Process. A survey was carried out with 200 individuals who had experiences with any type of educational service in the virtual environment. The more significant factor was the system's quality, followed by the quality of service, the quality of the information, and the quality of a specific vendor. The main sub-factors were responsiveness, response time, navigability, and security. The study concludes that better-structured social networks facilitate purchases and can induce consumers to change their behavior, moving from conventional to virtual environments. The discovery of the quality factor hierarchy for selecting the social network to study languages suggests that the developers should design websites that present more aesthetic, comfortable, and effective educational services provision, in accordance with the consumers' expectations.

Keywords : Online Social Networks; Language Courses; Website Quality Factors; Consumers' Perspective..

        · abstract in Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )