Rev. Nac. Adm. - vol.13 issue2

Table of contents
Rev. Nac. Adm. vol.13 n.2 San José Jul./Dec. 2022

Artículo

	· The role of marketing and innovations in the context of the Covid-19 pandemic. The case of two companies in the coffee sector Hubenova-Nencheva, Violena; Ortiz-Ayala, Ricardo · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· The return of the subject in the global economy. Recovering subjectivity in the face of consumer life, a proposal from the social economy Hernández-Castro, Gustavo · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· Market equation and segmentation by mathematical derivation; A management model for business decision making Sánchez-Sánchez, Juan Diego · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· Mobile instant messaging and postmillennial consumer behavior: opportunities for retail marketing Canossa-Montes de Oca, Héctor · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· Fear of failure and Identification of business opportunities: differences between gender in the context of Covid-19 Juliao-Esparragoza, David; Guerrero-Storino, Martha Lucía; Muñoz-Meza, Daniela Jahell; Llinas-Montes, José Rodolfo; López-Lambraño, Mariángela · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· Method for managing a project through digital media in the testing stage: PROMADE case Peraza-Delgado, Mercedes · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· Soft skills required by professionals who exercise management positions from the perspective of role occupants and suborders Quirós-Morales, Diego José · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· The importance of the Welfare State in the Social and Solidarity Economy: Democratic link and transition tool Acosta-Rosero, David · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )