Abstract

ORTIZ VERGARA, Jorge Israel. Prejudice in the Anti-modernist Campaign of the Newspaper A Gazeta de São Paulo (1921-1922). Humanidades [online]. 2024, vol.14, n.1, e54657. ISSN 2215-3934.  http://dx.doi.org/10.15517/h.v14i1.54657.

The purpose of this article is to verify the existence and analyze the prejudiced content of the newspaper A Gazeta de São Paulo's campaign against the modernist movement between 1921 and 1922. The texts were found by searching with keywords in the Digital Newspaper Library of the National Library of Brazil. It was determined that A Gazeta produced different types of journalistic texts that conveyed ableism, homophobia, misogyny, and racism. In addition, musical terms were derogatorily linked to black, indigenous, and popular culture. During the campaign, several artists were mentioned, including modernist Mário de Andrade, who was criticized and reviled. Therefore, it was established that the author analyzed texts with explicit prejudice and recorded considerations about the character and effects of prejudice. The analysis of the 'anti-futurist reaction' reveals the incipient reception of Andrade and the modernist movement, the use of prejudice in the artistic debate, and the social construction of prejudice.

Keywords : prejudice; journalism; art criticism; Brazil.

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