Abstract

SOJO MORA, Blanca Luz. La construcción de lo femenino desde el consumo promovido por revistas para mujeres. Inter.c.a.mbio [online]. 2018, vol.15, n.1, pp.205-219. ISSN 1659-4940.  http://dx.doi.org/10.15517/c.a..v15i1.32952.

This research examines the influence of the messages promoted by Perfil and Women’s Health magazines in the consumption habits of 14 women. Interviews were conducted to determine the consumption patterns, and messages published by the magazines were also analyzed. This study reveals that the messages are coherent with the consumption patterns of these women, whose main goal is to maintain or to achieve a feminine look.

Keywords : Feminine body; marketing; consumption habits; esthetic; stereotype.

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