Abstract

CHANTO ESPINOZA, Carlos Luis  and  LOAICIGA GUTIERREZ, Jorge Luis. Perceptions of entrepreneurship with the support of technological tools: a descriptive approach in times of COVID-19. Rev. Nac. Adm. [online]. 2021, vol.12, n.1, e3380. ISSN 1659-4932.  http://dx.doi.org/10.22458/rna.v12i1.3380.

This article examines entrepreneurship in the face of the coronavirus pandemic. Some research was established, whose objective was to discover the perceptions of undertaking in times of COVID-19, with the help of technological tools for the orientation of ongoing businesses and value proposals adaptable to the current market situation. The methodology is based on a quantitative approach, with a descriptive depth, with a non-experimental study, using the questionnaire as a data collection tool and a bibliographic review based on a sample of 220 people. The results indicate that in the midst of the pandemic there is a lot of uncertainty to undertake, and in the face of the threatening situation, there is a growing need for the support of technological tools promoted by the impulse of elements such as: motivation, leadership, the search for training and financial advice.

Keywords : ENTREPRENEURSHIP; ECONOMIC CRISIS; ICT; COVID-19; CHALLENGES; POLICIES TO PROMOTE ENTREPRENEURSHIP.

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