Abstract

TINOCO CARRILLO, Alejandro Enrique  and  FINO-GARZON, Diego Mauricio. Informational behavior profile of undergraduate students at Pontifical Xavierian University Libraries (Bogota - Colombia). E-Ciencias de la Información [online]. 2021, vol.11, n.2, pp.59-79. ISSN 1659-4142.  http://dx.doi.org/10.15517/eci.v11i2.44381.

Library user studies published in university libraries have been scarce in Colombia. This article is the result of an exploratory research of information users carried out at the Pontificia Universidad Javeriana (Bogotá) seeks to generate an approach to the behaviors and informational needs of eight profiles of internal and external users of this community, yielding analysis and reflections for establish a baseline of informational behaviors in the university community. The methodological strategy was based on a qualitative approach through observations, interviews, focus groups and user journey maps, as well as analysis strategies from grounded theory and qualitative triangulation for the study of informational behavior. In this study, non-probability sampling was used with the participation of 120 people. The results of this information users study allow the transformation and innovation of services and programs in PUJ Libraries, through user research, generating key findings (insights) for making strategic and functional decisions based on library-evidence. Specifically, the profile of undergraduate students is shown, identifying speeches, representations and practices. This basic proposal allowed the understanding of user profiles and the strengthening of skills for the design of services by the collaborators. Finally, it is suggested to continue conducting autonomous and systematic informational behavior studies at the institution.

Keywords : information user studies; information behavior; evidence-based librarianship; library user experience; user journey map.

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