Abstract

ROJAS DE FRANCISCO, Laura  and  MACIAS PRADA, John Fernando. Self-management, social entrepreneurship and social innovation: a content analysis of messages in twitter. Tec Empre. [online]. 2019, vol.13, n.3, pp.42-57. ISSN 1659-3359.  http://dx.doi.org/10.18845/te.v13i3.4208.

Messages published in Twitter, related to the hashtags in Spanish “#Autogestión”, “#EmprendimientoSocial” and “#InnovaciónSocial”, are analyzed. These messages were obtained through data mining, collected during two years, then ftltered and evaluated by thematic analysis of contents. The purpose is to analyze social practices related to new paradigms of organization and management aimed to the self-resolution of needs, from an innovative social perspective, in Spanish-speaking scenarios, using digital environments as alternatives to traditional ways of managing and forming organizations. The analyzed message’s corpus shows how digital environments are used to undertake diverse initiatives, carried out through autonomous management to build support networks, in order to obtain resources and information through associations, solidarity and mutual help. These elements are key to deftne the concept of management in contemporary organizations.

Keywords : Self-management; social entrepreneurship; social innovation; social media.

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