Abstract

MARTINEZ SOLIS, Keller  and  VASQUEZ ESQUIVEL, Ivonne. The role of management in the adiption of electronic commerce: The case of the Costa Rica MSMEs. Tec Empre. [online]. 2018, vol.12, n.2, pp.45-53. ISSN 1659-3359.  http://dx.doi.org/10.18845/te.v12i2.3720.

The aim of the study was to explore CEO/owner’s influence in the MSME’s decision about adopting e-commerce. For this, a multiple, exploratory and transactional case study was carried out. The data collected were processed through the thematic analyses technique. The results reveal that the technology adoption process must begin with the understanding and conviction of the manager/owner that electronic commerce is an alternative to provide strategic value to the business and to increase customer satisfaction, since the decision revolves around him/her perception.

Keywords : Electronic commerce; adoption; MSME; developing countries.

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