Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Similars in SciELO
Share
Tec Empresarial
On-line version ISSN 1659-3359Print version ISSN 1659-2395
Abstract
BELMARTINO, Andrea; LISERAS, Natacha and BERGES, Miriam. What does the consumer look for? An analysis of clothing market in Angentina. Tec Empre. [online]. 2016, vol.10, n.1, pp.7-18. ISSN 1659-3359. http://dx.doi.org/10.18845/te.v10i1.2530.
The aim of this research is to analyze purchase decisions of textile products with brand and design. The information was gathered through a quantitative approach applied in textile stores, surveying both purchasers and non-purchasers. The study takes place in the city of Mar del Plata (Argentina). The main results indicate that the factors which influence effective decision of purchase are related to the product, such as quality and design, to the effort of the firm to gain the loyalty of customers, and to consumer characteristics.
Keywords : Purchase decisions; brand and design; clothing industry; SME; logistic regression.