Abstract

CARAZO BARRANTES, Carolina  and  HALABI GARCIA, Paula. A Radiography of the Communication Industry in Costa Rica. Reflexiones [online]. 2019, vol.98, n.1, pp.39-60. ISSN 1659-2859.  http://dx.doi.org/10.15517/rr.v98i1.32389.

This article presents a general analysis of the communication industry in Costa Rica and aims to be a way to approach a better understanding of the future of this area and the profession. The study, a survey of 100 companies in the sector, gives clues about how the communication industry is constituted in the country (sizes of companies, geographic scope, number and profile of collaborators, among others) and what its contributions to the national economy are (billing, out-sourcing and pro-bono work). As this is an exploratory study, it is expected that the findings will stimulate discussion in the industry and in the academic community and that this will result in the generation of future studies of greater depth.

Keywords : Advertising agencies; Communication businesses; Costa Rica; Digital agencies; Mapping of communication sector; Public Relations agencies.

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