Abstract

MONTERO CORRALES, Laura. Facebook and Twitter: an overview of main research aspects. Reflexiones [online]. 2018, vol.97, n.1, pp.39-52. ISSN 1659-2859.  http://dx.doi.org/10.15517/rr.v97i1.33283.

This paper analyzes the precedents and main contributions of the research over social media within the field of Advertising. Moreover, studies related to the production and reception of messages in social media, as well as personal influence in this medium, are referenced. The intention of this paper is to invite the reader to reflect upon all the different disciplines that have concentrated principally on the study of the prevalence and the importance of social media in modern life and the impact that they have on the publicity production, reception and traffic. There is a need to conduct research on the change in advertising strategies, as a result of the advent of Facebook and Twitter.

Keywords : social media; Facebook; Twitter; advertising; publicity messages.

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