Abstract

CALVO-ELIZONDO, Andrea  and  HERNANDEZ-CASTRO, Franklin. Layout design: how sequential and simultaneous information displays affect decision-making processes in digital environments. Tecnología en Marcha [online]. 2020, vol.33, n.1, pp.55-63. ISSN 0379-3982.  http://dx.doi.org/10.18845/tm.v33i1.5021.

A substantial amount of literature describes how psychology has studied the irrationally of the human mind and its processes, but few authors have written about how layout design influences its decision-making processes. This article proposes an experiment to analyze how users choose a specific product based on its position and the way that options are displayed to them (sequentially or simultaneously).

Keywords : Psychology of choice; information display; sequential display; simultaneous display; decision making; layout design.

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