Abstract

CESPEDES-OBANDO, Francisco; GUERRERO-VARGAS, Ligia  and  PEREZ-MURILLO, Erick. Evaluation model of the competitiveness in lodging companies having certificate of tourism sustainability. Rev. Nac. Adm. [online]. 2023, vol.14, n.2, pp.37-47. ISSN 1659-4932.  http://dx.doi.org/10.22458/rna.v14i2.4666.

The research was conducted in the Huetar Norte Region, with the aim of designing a model to assess competitiveness in lodging companies holding the Certificate of Sustainable Tourism (CST). This model is based on the international standards ISO 9001:2015 and ISO 14001:2015. A mixed methodology was employed, beginning with the characterization of the companies and the application of an assessment tool. The hotels meet 84% of the normative requirements, yet they also highlight areas of dissatisfaction: formal definition of processes, interactions and controls, and the lack of self-assessments. The model is replicable.

Keywords : competitiveness; international standards; tourism..

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