Resumo

CAVAZOS-ARROYO, Judith  e  ZAPATA-SANCHEZ, José Luis. Perceived value of second-hand clothing in centennials: Analysis of antecedents and effects. Tec Empre. [online]. 2025, vol.19, n.1, pp.106-123. ISSN 1659-3359.  http://dx.doi.org/10.18845/te.v19i1.7582.

Consumers are increasingly interested in second-hand clothing. This research analyzes how perceived benefits and risks influence the perceived value of second- hand clothing. In addition, we analyze the impact of perceived value on trust and recommendations to wear second-hand clothing. The empirical application uses structural equation modeling on a sample of 310 centennial consumers of second-hand clothing in Chetumal, Mexico. The results show that perceived benefits positively influence the perceived value of second-hand clothing, whereas perceived risks do not affect perceived value. Perceived value positively influences trust, and trust has a positive impact on consumer recommendations to wear second-hand clothing. The main findings suggest that the benefits perceived by consumers are an antecedent of the perceived value of second-hand clothing.

Palavras-chave : Perceived benefits and risks; Perceived value; Trust; Recommendation; Second-hand clothing.

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