<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1659-3359</journal-id>
<journal-title><![CDATA[Tec Empresarial]]></journal-title>
<abbrev-journal-title><![CDATA[Tec Empre.]]></abbrev-journal-title>
<issn>1659-3359</issn>
<publisher>
<publisher-name><![CDATA[Instituto Tecnológico de Costa Rica]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1659-33592016000100007</article-id>
<article-id pub-id-type="doi">10.18845/te.v10i1.2530</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[¿Qué atributos busca el consumidor en prendas de vestir? Un análisis aplicado al mercado de la indumentaria en Argentina]]></article-title>
<article-title xml:lang="en"><![CDATA[What does the consumer look for? An analysis of clothing market in Angentina]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Belmartino]]></surname>
<given-names><![CDATA[Andrea]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Liseras]]></surname>
<given-names><![CDATA[Natacha]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Berges]]></surname>
<given-names><![CDATA[Miriam]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de La Plata  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional de Córdoba  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Nacional de La Plata  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>07</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>07</month>
<year>2016</year>
</pub-date>
<volume>10</volume>
<numero>1</numero>
<fpage>7</fpage>
<lpage>18</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1659-33592016000100007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1659-33592016000100007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1659-33592016000100007&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El principal objetivo del presente trabajo es analizar las decisiones de compra de los consumidores de productos de la industria textil-confecciones con marca y diseño. Para ello, mediante un abordaje cuantitativo, se encuestó, dentro de locales comerciales de indumentaria, tanto a compradores como ano compradores. El estudio se realizó en la ciudad de Mar del Plata (Argentina). Los principales resultados indican que los factores que inciden en la decisión efectiva de compra corresponden a atributos del producto, tales como calidad y diseño, a los esfuerzos de la firma en la fidelización de los clientes y a características propias del consumidor.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The aim of this research is to analyze purchase decisions of textile products with brand and design. The information was gathered through a quantitative approach applied in textile stores, surveying both purchasers and non-purchasers. The study takes place in the city of Mar del Plata (Argentina). The main results indicate that the factors which influence effective decision of purchase are related to the product, such as quality and design, to the effort of the firm to gain the loyalty of customers, and to consumer characteristics.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Decisiones de compra]]></kwd>
<kwd lng="es"><![CDATA[diseño y marca]]></kwd>
<kwd lng="es"><![CDATA[sector textil-confecciones]]></kwd>
<kwd lng="es"><![CDATA[pymes]]></kwd>
<kwd lng="es"><![CDATA[regresión logística]]></kwd>
<kwd lng="en"><![CDATA[Purchase decisions]]></kwd>
<kwd lng="en"><![CDATA[brand and design]]></kwd>
<kwd lng="en"><![CDATA[clothing industry]]></kwd>
<kwd lng="en"><![CDATA[SME]]></kwd>
<kwd lng="en"><![CDATA[logistic regression]]></kwd>
</kwd-group>
</article-meta>
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