<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1659-3359</journal-id>
<journal-title><![CDATA[Tec Empresarial]]></journal-title>
<abbrev-journal-title><![CDATA[Tec Empre.]]></abbrev-journal-title>
<issn>1659-3359</issn>
<publisher>
<publisher-name><![CDATA[Instituto Tecnológico de Costa Rica]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1659-33592024000300055</article-id>
<article-id pub-id-type="doi">10.18845/te.v18i3.7286</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Co-creación con clientes para innovar en una pyme de servicios: perspectivas desde un enfoque de investigación-acción]]></article-title>
<article-title xml:lang="en"><![CDATA[Co-creation with customers to innovate in a service SME: insights from an action research approach]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bonaque-Rodríguez]]></surname>
<given-names><![CDATA[Ramiro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Flor-Peris]]></surname>
<given-names><![CDATA[María Luisa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vallet-Bellmunt]]></surname>
<given-names><![CDATA[Teresa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universitat Jaume I Business Administration and Marketing Department ]]></institution>
<addr-line><![CDATA[Castellón de la Plana ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universitat Jaume I Business Administration and Marketing Department ]]></institution>
<addr-line><![CDATA[Castellón de la Plana ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universitat Jaume I Business Administration and Marketing Department ]]></institution>
<addr-line><![CDATA[Castellón de la Plana ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>18</volume>
<numero>3</numero>
<fpage>55</fpage>
<lpage>79</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1659-33592024000300055&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1659-33592024000300055&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1659-33592024000300055&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La innovación abierta propone el intercambio de información entre la empresa y su entorno externo para mejorar los resultados de su proceso de innovación. En este trabajo adoptamos el enfoque de la innovación abierta para mejorar los resultados de innovación de una empresa mediante la aplicación de prácticas de co-creación con los clientes. Para ello, nos basamos en design thinking, un marco de trabajo centrado en la relación con el usuario final, y adoptamos la investigación-acción como metodología de investigación. La investigación se lleva a cabo en una PYME de servicios, caracterizada por ser intensiva en conocimiento y ofrecer servicios innovadores y personalizados de alto valor añadido. Se identifican una serie de prácticas de co-creación, se examina su grado de adopción por parte de la empresa y se priorizan las que deben ser implementadas. Este trabajo es de interés para el ámbito académico porque cubre brechas de investigación relacionadas con la co-creación en el contexto de una PYME y el uso de la metodología de investigación-acción en la gestión de la innovación. Para los profesionales, por una parte ofrece conocimientos sobre un nuevo marco de innovación que incorpora prácticas de co-creación para mejorar sus resultados, y por otra presenta una metodología que facilita la colaboración con investigadores en proyectos de innovación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Open innovation proposes information exchanges between the company and external stakeholders to improve the results of innovation processes. In this work we adopt the open innovation approach to enhance a company&#8217;s innovation performance by implementing co-creation practices with customers. To do this, we rely on design thinking, a framework focusing on the relationship with end users, and adopt action research as a research methodology. The research is carried out in a service SME, characterised by being knowledge-intensive and offering innovative and customised services with high value added. We identify several co-creation practices and examine their degree of adoption by the company and prioritise those that should be implemented. For academics, this work contributes to increase the stock of knowledge on co-creation in the context of SMEs. The study offers valuable insights to practitioners into how an innovation framework that incorporates co-creation practices helps to improve the firm's innovation results, while presenting a methodology that facilitates collaboration with researchers on innovation projects.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Co-creation]]></kwd>
<kwd lng="en"><![CDATA[Open Innovation]]></kwd>
<kwd lng="en"><![CDATA[Design Thinking]]></kwd>
<kwd lng="en"><![CDATA[Action Research]]></kwd>
<kwd lng="es"><![CDATA[Co-creación]]></kwd>
<kwd lng="es"><![CDATA[Innovación Abierta]]></kwd>
<kwd lng="es"><![CDATA[Design Thinking]]></kwd>
<kwd lng="es"><![CDATA[Investigación-Acción]]></kwd>
</kwd-group>
</article-meta>
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