<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1659-1321</journal-id>
<journal-title><![CDATA[Agronomía Mesoamericana]]></journal-title>
<abbrev-journal-title><![CDATA[Agron. Mesoam]]></abbrev-journal-title>
<issn>1659-1321</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Costa Rica]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1659-13212025000100002</article-id>
<article-id pub-id-type="doi">10.15517/am.2024.57900</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Etiquetado, consumo responsable y sostenible de alimentos: la percepción del consumidor en Costa Rica]]></article-title>
<article-title xml:lang="en"><![CDATA[Labeling, responsible and sustainable food consumption: Consumer perception in Costa Rica]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gómez Castillo]]></surname>
<given-names><![CDATA[David]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Barrantes Aguilar]]></surname>
<given-names><![CDATA[Luz]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Quesada Quesada]]></surname>
<given-names><![CDATA[Yuliana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Costa Rica Centro de Investigaciones en Economía Agrícola y Desarrollo Agroempresarial Escuela de Economía Agrícola y Agronegocios]]></institution>
<addr-line><![CDATA[ San José]]></addr-line>
<country>Costa Rica</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Costa Rica Centro de Investigaciones en Economía Agrícola y Desarrollo Agroempresarial Escuela de Economía Agrícola y Agronegocios]]></institution>
<addr-line><![CDATA[ San José]]></addr-line>
<country>Costa Rica</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Pontificia Universidad Católica de Chile Departamento de Economía Agraria Facultad de Agronomía e Ingeniería Forestal]]></institution>
<addr-line><![CDATA[ Santiago]]></addr-line>
<country>Chile</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<volume>36</volume>
<numero>1</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1659-13212025000100002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1659-13212025000100002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1659-13212025000100002&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Introducción. Durante las últimas décadas, se ha observado un creciente interés por parte de los consumidores en productos agroalimentarios sostenibles. Debido a esto, han surgido normativas voluntarias que se han convertido en una herramienta para promover la sostenibilidad en la producción y el consumo en las cadenas de valor agroalimentarias. Objetivo. Evaluar el perfil de los consumidores y el grado de conocimiento sobre sellos de sostenibilidad de los productos agrícolas en los mercados costarricenses. Materiales y métodos. Durante los meses de octubre y noviembre de 2021, se llevó a cabo una encuesta virtual a nivel nacional a través de la plataforma Qualtrics de la que se recopilaron 397 respuestas válidas. Los sellos de sostenibilidad considerados fueron certificaciones de producción orgánica, comercio justo, denominación de origen, marca país Esencial Costa Rica y carbono neutral. Se empleó el modelo de regresión de Poisson (PRM) para estudiar el comportamiento de las variables, con el software Stata versión 16.0. Resultados. El sello Esencial Costa Rica es el más reconocido. Las personas que residen en la Gran Área Metropolitana están más familiarizadas con diversos sellos. La variable de ingresos resultó ser un factor significativo; las personas con ingresos más altos tienden a identificar y valorar más los sellos de sostenibilidad. Los niveles de conocimiento y consumo de productos certificados aumentan cuando el consumidor posee algún vínculo con el sector agropecuario. Conclusiones. El interés de las personas en productos certificados no se ve reflejado en el comportamiento de compra, debido, en parte, al precio de los productos, la falta de confianza o el exceso de información en las etiquetas. Los hallazgos del estudio permiten a las empresas definir sus estrategias de comercialización según las características de los consumidores de estos productos diferenciados.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Introduction.  Over the last few decades, there has been growing interest on the part of consumers in sustainable agri-food products. As a result, voluntary standards have emerged as a tool to promote sustainability in production and consumption in agri-food value chains. Objective. To evaluate the profile of consumers and the degree of knowledge of sustainability seals for agricultural products in Costa Rican markets. Materials and methods. During October and November 2021, a nationwide virtual survey was conducted through the Qualtrics platform, from which 397 valid responses were collected. The sustainability seals considered were certifications of organic production, fair trade, denomination of origin, nation brand Essential Costa Rica, and carbon neutral. The Poisson regression model (PRM) was used to study the behavior of the variables, using Stata software version 16.0. Results. The Essential Costa Rica seal is the most recognized. People residing in the Greater Metropolitan Area (GAM) are more familiar with various seals. The income variable turned out to be a significant factor; those with higher incomes tend to identify and value sustainability seals more. The levels of knowledge and consumption of certified products increase when the consumer has some link to the agricultural sector. Conclusions. People&#8217;s interest in certified products is not reflected in their purchasing behavior, due in part to the price of the products, lack of trust or excessive information on labels. The findings of the study allow companies to define their marketing strategies according to the characteristics of the consumers of these differentiated products.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[sostenibilidad ambiental]]></kwd>
<kwd lng="es"><![CDATA[encuestas al consumidor]]></kwd>
<kwd lng="es"><![CDATA[etiquetado en los alimentos]]></kwd>
<kwd lng="es"><![CDATA[preferencias del consumidor]]></kwd>
<kwd lng="es"><![CDATA[estadísticas del consumo de alimentos.]]></kwd>
<kwd lng="en"><![CDATA[environmental sustainability]]></kwd>
<kwd lng="en"><![CDATA[consumer survey]]></kwd>
<kwd lng="en"><![CDATA[food labeling]]></kwd>
<kwd lng="en"><![CDATA[consumer preferences]]></kwd>
<kwd lng="en"><![CDATA[food consumption statistics]]></kwd>
</kwd-group>
</article-meta>
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