<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0379-3982</journal-id>
<journal-title><![CDATA[Revista Tecnología en Marcha]]></journal-title>
<abbrev-journal-title><![CDATA[Tecnología en Marcha]]></abbrev-journal-title>
<issn>0379-3982</issn>
<publisher>
<publisher-name><![CDATA[Instituto Tecnológico de Costa Rica]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0379-39822018000200087</article-id>
<article-id pub-id-type="doi">10.18845/tm.v31i2.3626</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Eco-etiquetado y productos verdes: Desarrollo y competitividad]]></article-title>
<article-title xml:lang="en"><![CDATA[Eco-labeling and green products: Development and competitiveness]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez-Rodríguez]]></surname>
<given-names><![CDATA[María Concepción]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mayorga-Pérez]]></surname>
<given-names><![CDATA[Omar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vera-Martínez]]></surname>
<given-names><![CDATA[Martin Cutberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García-Morales]]></surname>
<given-names><![CDATA[María Isabel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Politécnico Nacional Centro Interdisciplinario de Investigaciones y Estudios sobre Medio Ambiente y Desarrollo ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Politécnico Nacional Centro Interdisciplinario de Investigaciones y Estudios sobre Medio Ambiente y Desarrollo ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Baja California  ]]></institution>
<addr-line><![CDATA[Campus Tijuana ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Instituto Politécnico Nacional Escuela Superior de Economía ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<volume>31</volume>
<numero>2</numero>
<fpage>87</fpage>
<lpage>97</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S0379-39822018000200087&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S0379-39822018000200087&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S0379-39822018000200087&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Los problemas ambientales generados por el desarrollo económico han aumentado y las evidencias de estos son cada vez más notables, entre las múltiples respuestas que están surgiendo se encuentra la de los &#8220;productos verdes&#8221;, basada en un impacto reducido a los recursos naturales en su producción y uso; no obstante surge el dilema ¿cómo saber si un producto es verde o no? existen en algunos países instrumentos de política públicas como lo es el ecoetiquetado en sus diferentes tipos como alternativa para frenar el &#8220;greenwashing&#8221;, sin embargo en los mercados crecientes para los productos verdes se carece de estos instrumentos como es el caso de Latinoamérica y más específico México.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The environmental problems generated by economic development have increased and the evidence of these are increasingly notable, among the multiple responses that are emerging is that of &#8220;green products&#8221;, based on a reduced impact on natural resources in their production and use; however, the dilemma arises how to know if a product is green or not? There are in some countries public policy instruments such as eco-labeling in its different types as an alternative to curb greenwashing, however in the growing markets for green products such instruments are lacking as is the case in Latin America and more specific Mexico.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Desarrollo económico]]></kwd>
<kwd lng="es"><![CDATA[Problemas ambientales]]></kwd>
<kwd lng="es"><![CDATA[instrumentos de política pública]]></kwd>
<kwd lng="es"><![CDATA[Economía ambiental]]></kwd>
<kwd lng="es"><![CDATA[Innovación]]></kwd>
<kwd lng="en"><![CDATA[Economic development]]></kwd>
<kwd lng="en"><![CDATA[Environmental problems]]></kwd>
<kwd lng="en"><![CDATA[instruments of public policy]]></kwd>
<kwd lng="en"><![CDATA[Environmental economics]]></kwd>
<kwd lng="en"><![CDATA[Innovation]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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