<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2215-4175</journal-id>
<journal-title><![CDATA[Anuario de Estudios Centroamericanos]]></journal-title>
<abbrev-journal-title><![CDATA[Anuario de Estudios Centroamericanos]]></abbrev-journal-title>
<issn>2215-4175</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Costa Rica]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2215-41752017000100015</article-id>
<article-id pub-id-type="doi">10.15517/aeca.v43i0.31548</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Imaginarios sociales del empresariado en Centroamérica. Una aproximación a partir de la competitividad y la responsabilidad social]]></article-title>
<article-title xml:lang="en"><![CDATA[Social imaginaries of the entrepreneur in central america. An approach to competitiveness and social responsibility]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pérez Sáinz]]></surname>
<given-names><![CDATA[Juan Pablo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Facultad Latinoamericana de Ciencias Sociales  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Costa Rica</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<volume>43</volume>
<fpage>15</fpage>
<lpage>36</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S2215-41752017000100015&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S2215-41752017000100015&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S2215-41752017000100015&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este trabajo analiza las representaciones de lo social del empresariado centroamericano. Para ello, toma en cuenta dos ejemplos. El primero se relaciona con la imagen de sociedad contemplada en la agenda para la competitividad y el desarrollo sostenible que elaboró, en 1999, el Instituto Centroamericano de Administración de Empresas (INCAE). Esta agenda plantea un modelo de acción social en el cual el empresariado aparece como el actor clave. El segundo ejemplo se refiere a la denominada &#8220;responsabilidad social empresarial&#8221; y, en términos empíricos, se ha tomado como referencia el Centro de Acción de Responsabilidad Empresarial (CentraRSE) de Guatemala. Se concluye con algunas reflexiones de cómo el empresariado centroamericano, a través de sus nuevos intelectuales orgánicos, imagina lo social en la región.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This paper analyzes the social representations of Central American entrepreneurs. To do this, take two examples into account. The first is related to the image of society included in the agenda for competitiveness and sustainable development developed in 1999 by the Central American Institute of Business Administration (INCAE). This agenda proposes a model of social action in which the entrepreneur appears as the key actor. The second example refers to the so-called &#8220;corporate social responsibility&#8221; and, in empirical terms, has taken as a reference the Center of Action of Corporate Responsibility (CentraRSE) of Guatemala. It concludes with some reflections on how the Central American entrepreneurs, through its new organic intellectuals, imagines the social in the region.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Empresarios]]></kwd>
<kwd lng="es"><![CDATA[representaciones sociales]]></kwd>
<kwd lng="es"><![CDATA[competitividad]]></kwd>
<kwd lng="es"><![CDATA[responsabilidad social empresarial]]></kwd>
<kwd lng="es"><![CDATA[sociedad]]></kwd>
<kwd lng="en"><![CDATA[Entrepreneurs]]></kwd>
<kwd lng="en"><![CDATA[social representations]]></kwd>
<kwd lng="en"><![CDATA[competitiveness]]></kwd>
<kwd lng="en"><![CDATA[corporate social responsibility]]></kwd>
<kwd lng="en"><![CDATA[society]]></kwd>
</kwd-group>
</article-meta>
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