<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2215-3934</journal-id>
<journal-title><![CDATA[Revista Humanidades]]></journal-title>
<abbrev-journal-title><![CDATA[Humanidades]]></abbrev-journal-title>
<issn>2215-3934</issn>
<publisher>
<publisher-name><![CDATA[ Escuela de Estudios Generales de la Universidad de Costa Rica]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2215-39342021000100039</article-id>
<article-id pub-id-type="doi">10.15517/h.v11i1.44156</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Fundamentos neurocognitivos como sustrato para un diseño intuitivo]]></article-title>
<article-title xml:lang=""><![CDATA[Neurocognitive Principles as the Basis for an Intuitive Design]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Solano Meneses]]></surname>
<given-names><![CDATA[Eska Elena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma del Estado de México.  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>07</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>07</month>
<year>2021</year>
</pub-date>
<volume>11</volume>
<numero>1</numero>
<fpage>39</fpage>
<lpage>55</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S2215-39342021000100039&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S2215-39342021000100039&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S2215-39342021000100039&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este trabajo busca analizar las implicaciones de las ciencias neurocognitivas en el diseño. Estudios recientes permiten reconceptualizar los planteamientos del diseño desde la semiótica. Los científicos John O´Keefe, Edvard Moser y May-Britt Moser han descubierto la existencia de células en el cerebro cuyo sistema permite que las personas se puedan ubicar creando un mapa mental del espacio físico. De lo anterior se introduce el concepto de Wayfinding, el cual hace referencia a la manera en que mentalmente se planea el desplazamiento por un lugar o el uso de un objeto, no como un símil de un mapa visual-mental, sino como un proceso que involucra componentes simbólicos y experiencias pasadas determinantes. El Wayfinding demanda diferentes tipos de memoria: los recuerdos episódicos y los habituales o &#8220;rígidos&#8221;, la respuesta de ellos desde el diseño se denomina el Wayshowing, es decir, la aplicación de estos conocimientos al diseño. En este sentido, se toma la propuesta metodológica de Carlos Quiroga quien, para diagnosticar la compatibilidad formal y simbólica de los objetos con la capacidad cognitiva e interpretativa por parte de los usuarios, desarrolla los conceptos de Affordances y «modelos conceptuales» aplicándolos en la evaluación de objetos con el fin de determinar los aciertos o desaciertos composicionales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This work seeks to analyse the implications of neurocognitive sciences in design. Recent studies have allowed the reconceptualization of design from a semiotic approach. Scientists John O'Keefe, Edvard Moser, and May-Britt Moser have discovered the existence of cells in the brain whose system allows people to orient themselves, creating a mental map of physical space. Hence, the concept of Wayfinding is introduced, which is referred to as a way in which people can mentally plan to navigate from place to place or use objects, not as a simile of a visual-mental map, but as a process that it involves symbolic components and determining past experiences. Wayfinding demands different types of memory: episodic and usual (rigid) memories, their response from design is called Wayshowing, that is, the application of this knowledge to design. In this regard, the methodological proposal of Carlos Quiroga is taken, who, to make a diagnosis of the formal and symbolic compatibility of objects with the cognitive and interpretive capacity of the users, develops the concepts of Affordances and Conceptual Models applying them in the evaluation of objects in order to determine the compositional successes or failures.]]></p></abstract>
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<kwd lng="es"><![CDATA[diseño]]></kwd>
<kwd lng="es"><![CDATA[semiótica]]></kwd>
<kwd lng="en"><![CDATA[cognition]]></kwd>
<kwd lng="en"><![CDATA[design]]></kwd>
<kwd lng="en"><![CDATA[semiotics]]></kwd>
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</article-meta>
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