<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1659-4932</journal-id>
<journal-title><![CDATA[Revista Nacional de Administración]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Nac. Adm.]]></abbrev-journal-title>
<issn>1659-4932</issn>
<publisher>
<publisher-name><![CDATA[Universidad Estatal a Distancia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1659-49322021000100011</article-id>
<article-id pub-id-type="doi">10.22458/rna.v12i1.3503</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Development of a short scale to measure sustainable product involvement]]></article-title>
<article-title xml:lang="es"><![CDATA[Desarrollo de una escala corta para medir el involucramiento con productos ecológicos]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Conejo]]></surname>
<given-names><![CDATA[Francisco J.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rojas]]></surname>
<given-names><![CDATA[Wilson]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Zamora]]></surname>
<given-names><![CDATA[Ana L.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Young]]></surname>
<given-names><![CDATA[Clifford E.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,University of Colorado  ]]></institution>
<addr-line><![CDATA[Denver ]]></addr-line>
<country>USA</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Latin American University of Science and Technology  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Costa Rica</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Latin American University of Science and Technology  ]]></institution>
<addr-line><![CDATA[San José ]]></addr-line>
<country>Costa Rica</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,University of Colorado  ]]></institution>
<addr-line><![CDATA[Denver ]]></addr-line>
<country>USA</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>12</volume>
<numero>1</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1659-49322021000100011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1659-49322021000100011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1659-49322021000100011&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT: This study develops a short, general scale to measure sustainable product involvement. This is done in a Costa Rican context, via a relatively large sample, demographically similar to the national population. The study also evaluates the viability of the C-OAR-SE scaling technique for this purpose. A five-item instrument is developed, its reliability and validity psychometrically confirmed. The scale addresses the levels and types of involvement that consumers might have. It suits not only academic researchers, but also practitioners in different areas. We conclude that C-OAR-SE is a viable technique. It complements traditional psychometric methods well, to be considered by researchers in the different fields of business.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN: Este estudio desarrolla una escala corta y general para medir el involucramiento con productos ecológicos. Se realiza en un contexto costarricense, mediante una muestra relativamente amplia y demográficamente similar a la población nacional. El estudio también evalúa la viabilidad de la técnica escalar C-OAR-SE para este fin. Una medida de cinco ítems es desarrollada, su fiabilidad y validez psicométricamente confirmadas. La escala mide los niveles y tipos de involucramiento que puedan tener los consumidores. No sólo le sirve a investigadores académicos, sino que también a profesionales en diferentes áreas. Concluimos que C-OAR-SE es una técnica viable. Complementa bien los métodos psicométricos tradicionales, a ser considerada por investigadores en los diferentes campos de la administratición.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[RÉSUMÉ: Cette étude développe une petite échelle générale pour mesurer l'implication dans des produits écologiques. Elle est réalisée dans un contexte costaricien, sur base d'un échantillon relativement large et démographiquement similaire à la population nationale. L'étude évalue également la viabilité de la technique d'échelle C-OAR-SE à cette fin. Une mesure de cinq éléments est développée, et sa fiabilité et validité confirmées de manière psychométrique. L'échelle mesure les niveaux et les types d'implication possibles des consommateurs. C'est utile non seulement pour les chercheurs académiques mais aussi pour les professionnels dans différents domaines. Nous concluons que C-OAR-SE est une technique viable. Elle complémente bien les techniques psychométriques traditionnelles et peut être prise en considération par les chercheurs dans les différents domaines de l'administration.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO: Este estudo desenvolve uma escala curta e geral para medir o envolvimento com produtos ecológicos. É realizado em um contexto costarriquenho, por meio de uma amostra relativamente ampla e demograficamente semelhante à população nacional. O estudo também avalia a viabilidade da técnica escalar C-OAR-SE para esse fim. Uma medida de cinco itens é desenvolvida, sua fiabilidade e validade confirmadas psicometricamente. A escala mede os níveis e tipos de envolvimento que os consumidores possam ter. Não é útil apenas para pesquisadores acadêmicos, mas também para profissionais de diferentes áreas. Concluímos que C-OAR-SE é uma técnica viável. Complementa bem as técnicas psicométricas tradicionais a ser considerada pelos pesquisadores nas diferentes áreas da administração.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[SCALE]]></kwd>
<kwd lng="en"><![CDATA[CONSUMER]]></kwd>
<kwd lng="en"><![CDATA[INVOLVEMENT]]></kwd>
<kwd lng="en"><![CDATA[SUSTAINABLE]]></kwd>
<kwd lng="en"><![CDATA[PRODUCTS]]></kwd>
<kwd lng="en"><![CDATA[COSTA RICA]]></kwd>
<kwd lng="es"><![CDATA[ESCALA]]></kwd>
<kwd lng="es"><![CDATA[INVOLUCRAMIENTO]]></kwd>
<kwd lng="es"><![CDATA[CONSUMIDOR]]></kwd>
<kwd lng="es"><![CDATA[PRODUCTOS]]></kwd>
<kwd lng="es"><![CDATA[ECOLÓGICOS]]></kwd>
<kwd lng="es"><![CDATA[COSTA RICA]]></kwd>
<kwd lng="fr"><![CDATA[ÉCHELLE]]></kwd>
<kwd lng="fr"><![CDATA[IMPLICATION]]></kwd>
<kwd lng="fr"><![CDATA[CONSOMMATEUR]]></kwd>
<kwd lng="fr"><![CDATA[ECOLOGIQUE]]></kwd>
<kwd lng="fr"><![CDATA[PRODUITS]]></kwd>
<kwd lng="fr"><![CDATA[COSTA RICA]]></kwd>
<kwd lng="pt"><![CDATA[ESCALA]]></kwd>
<kwd lng="pt"><![CDATA[ENVOLVIMENTO]]></kwd>
<kwd lng="pt"><![CDATA[CONSUMIDOR]]></kwd>
<kwd lng="pt"><![CDATA[ECOLÓGICO]]></kwd>
<kwd lng="pt"><![CDATA[PRODUTOS]]></kwd>
<kwd lng="pt"><![CDATA[COSTA RICA]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ahmetoglu]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Leutner]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Chamorro-Premuzic]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[EQ-nomics: Understanding the relationship between individual differences in trait emotional intelligence and entrepreneurship]]></article-title>
<source><![CDATA[Personality and Individual Differences]]></source>
<year>2011</year>
<volume>51</volume>
<numero>8</numero>
<issue>8</issue>
<page-range>1028-33</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allport]]></surname>
<given-names><![CDATA[G. W.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The ego in contemporary psychology]]></article-title>
<source><![CDATA[Psychological Review]]></source>
<year>1943</year>
<volume>50</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>451-78</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alvarez-Milán]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Medición del involucramiento del consumidor en causas sociales]]></article-title>
<source><![CDATA[CLADEA]]></source>
<year>2018</year>
<volume>1</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-4</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Antil]]></surname>
<given-names><![CDATA[J. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Conceptualization and operationalization of involvement]]></article-title>
<source><![CDATA[Advances in Consumer Research]]></source>
<year>1984</year>
<volume>11</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>203-9</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Atkinson]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Rosenthal]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Signaling the green sell: the influence of eco-label source, argument specificity, and product involvement on consumer trust]]></article-title>
<source><![CDATA[Journal of Advertising]]></source>
<year>2014</year>
<volume>43</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>33-45</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bangsa]]></surname>
<given-names><![CDATA[A. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Schlegelmilch]]></surname>
<given-names><![CDATA[B. B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Linking sustainable product attributes and consumer decision-making: Insights from a systematic review]]></article-title>
<source><![CDATA[Journal of Cleaner Production]]></source>
<year>2020</year>
<volume>245</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-17</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Brislin]]></surname>
<given-names><![CDATA[R. W.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Back-Translation for Cross-Cultural Research]]></article-title>
<source><![CDATA[Journal of Cross-Cultural Psychology]]></source>
<year>1970</year>
<volume>1</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>185-216</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Burisch]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Test length and validity revisited]]></article-title>
<source><![CDATA[European Journal of Personality]]></source>
<year>1997</year>
<volume>11</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>303-15</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Carrington]]></surname>
<given-names><![CDATA[M. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Neville]]></surname>
<given-names><![CDATA[B. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Whitwell]]></surname>
<given-names><![CDATA[G. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Why ethical consumers don't walk their talk: Towards a framework for understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded consumers]]></article-title>
<source><![CDATA[Journal of Business Ethics]]></source>
<year>2010</year>
<volume>97</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>139-58</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cha]]></surname>
<given-names><![CDATA[E. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[K. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Erlen]]></surname>
<given-names><![CDATA[J. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Translation of scales in cross&#8208;cultural research: issues and techniques]]></article-title>
<source><![CDATA[Journal of Advanced Nursing]]></source>
<year>2007</year>
<volume>58</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>386-95</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Churchill]]></surname>
<given-names><![CDATA[G. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A Paradigm for Developing Better Measures of Marketing Constructs]]></article-title>
<source><![CDATA[Journal of Marketing Research]]></source>
<year>1979</year>
<volume>16</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>64-73</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cleveland]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Laroche]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Papadopoulos]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Cosmopolitanism, consumer ethnocentrism, and materialism: An eight-country study of antecedents and outcomes]]></article-title>
<source><![CDATA[Journal of International Marketing]]></source>
<year>2009</year>
<volume>17</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>116-46</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Conejo]]></surname>
<given-names><![CDATA[F. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Wooliscroft]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Brands Defined as Semiotic Marketing Systems]]></article-title>
<source><![CDATA[Journal of Macromarketing]]></source>
<year>2015</year>
<volume>35</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>287-301</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Conejo]]></surname>
<given-names><![CDATA[F. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Wooliscroft]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Insch]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Exploring Brand Personality Scale Development Using Rasch Modelling]]></article-title>
<source><![CDATA[Marketing Bulletin]]></source>
<year>2017</year>
<volume>27</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-23</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Conejo]]></surname>
<given-names><![CDATA[F. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Young]]></surname>
<given-names><![CDATA[C. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Wooliscroft]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Parthasarathy]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Addressing Construct Intensity in Entrepreneurship: Log-Transformed Guttman Scaling with Need for Achievement as Exemplar]]></article-title>
<source><![CDATA[Entrepreneurship Research Journal]]></source>
<year>2019</year>
<volume>11</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-15</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dahlstrom]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Crosno]]></surname>
<given-names><![CDATA[J. L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Sustainable Marketing]]></source>
<year>2018</year>
<publisher-loc><![CDATA[Chicago, IL ]]></publisher-loc>
<publisher-name><![CDATA[Chicago Business Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Datler]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Jagodzinski]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Schmidt]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Two theories on the test bench: Internal and external validity of the theories of Ronald Inglehart and Shalom Schwartz]]></article-title>
<source><![CDATA[Social Science Research]]></source>
<year>2013</year>
<volume>42</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>906-25</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Davis]]></surname>
<given-names><![CDATA[D. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Golicic]]></surname>
<given-names><![CDATA[S. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Boerstler]]></surname>
<given-names><![CDATA[C. N.]]></given-names>
</name>
<name>
<surname><![CDATA[Choi]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Oh]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Does marketing research suffer from methods myopia?]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2013</year>
<volume>66</volume>
<numero>9</numero>
<issue>9</issue>
<page-range>1245-50</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[De Carvalho]]></surname>
<given-names><![CDATA[B. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Salgueiro]]></surname>
<given-names><![CDATA[M. d. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Rita]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer Sustainability Consciousness: A five dimensional construct]]></article-title>
<source><![CDATA[Ecological Indicators]]></source>
<year>2015</year>
<volume>58</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>402-10</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[De Carvalho]]></surname>
<given-names><![CDATA[B. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Salgueiro]]></surname>
<given-names><![CDATA[M. d. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Rita]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Accessibility and trust: the two dimensions of consumers' perception on sustainable purchase intention]]></article-title>
<source><![CDATA[International Journal of Sustainable Development &amp; World Ecology]]></source>
<year>2016</year>
<volume>23</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>203-9</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[De Vellis]]></surname>
<given-names><![CDATA[R. F.]]></given-names>
</name>
</person-group>
<source><![CDATA[Scale Development - Theory and Applications (3rd Ed.)]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Thousand Oaks, CA ]]></publisher-loc>
<publisher-name><![CDATA[Sage Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Diamantopoulos]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The C-OAR-SE procedure for scale development in marketing]]></article-title>
<source><![CDATA[A comment International Journal of Research in Marketing]]></source>
<year>2005</year>
<volume>22</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-9</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Diamantopoulos]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Winklhofer]]></surname>
<given-names><![CDATA[H. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Index construction with formative indicators: An alternative to scale development]]></article-title>
<source><![CDATA[Journal of Marketing Research]]></source>
<year>2001</year>
<volume>38</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>269-77</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dolan]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The sustainability of "sustainable consumption"]]></article-title>
<source><![CDATA[Journal of Macromarketing]]></source>
<year>2002</year>
<volume>22</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>170-81</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dunlap]]></surname>
<given-names><![CDATA[R. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The new environmental paradigm scale: From marginality to worldwide use]]></article-title>
<source><![CDATA[The Journal of Environmental Education]]></source>
<year>2008</year>
<volume>40</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>3-18</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Florek]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Conejo]]></surname>
<given-names><![CDATA[F. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Export flagships in branding small developing countries: The cases of Costa Rica and Moldova]]></article-title>
<source><![CDATA[Place Branding and Public Diplomacy]]></source>
<year>2007</year>
<volume>3</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>53-72</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="">
<collab>GoogleScholar</collab>
<source><![CDATA[Search: Measuring the Involvement Construct]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gorsuch]]></surname>
<given-names><![CDATA[R. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Exploratory Factor Analysis: Its Role in Item Analysis]]></article-title>
<source><![CDATA[Journal of Personality Assessment]]></source>
<year>1997</year>
<volume>68</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>532-60</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Guttman]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A basis for analyzing test-retest reliability]]></article-title>
<source><![CDATA[Psychometrika]]></source>
<year>1945</year>
<volume>10</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>255-82</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Guttman]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Basis for Scalogram Analysis. In S. A. Stouffer, L. Guttman, E. A. Suchman, P. F. Lazarsfeld, S. A. Star, &amp; J. A. Clausen (Eds.), Measurement and Prediction]]></source>
<year>1950</year>
<month>b</month>
<page-range>60-90</page-range><publisher-loc><![CDATA[Princeton, NJ ]]></publisher-loc>
<publisher-name><![CDATA[Princeton University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="">
<collab>HAC</collab>
<source><![CDATA[Home Retrieved]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hair]]></surname>
<given-names><![CDATA[J. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Black]]></surname>
<given-names><![CDATA[W. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Babin]]></surname>
<given-names><![CDATA[B. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Anderson]]></surname>
<given-names><![CDATA[R. E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Multivariate Data Analysis]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Upper Saddle River, NJ ]]></publisher-loc>
<publisher-name><![CDATA[Prentice Hall/Pearson]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hardesty]]></surname>
<given-names><![CDATA[D. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Bearden]]></surname>
<given-names><![CDATA[W. O.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2004</year>
<volume>57</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>98-107</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hupfer]]></surname>
<given-names><![CDATA[N. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Gardner]]></surname>
<given-names><![CDATA[D. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Differential involvement with products and issues: An exploratory study]]></article-title>
<source><![CDATA[Advances in Consumer Research]]></source>
<year>1971</year>
<volume>1</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>262-70</page-range></nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="">
<collab>INEC</collab>
<source><![CDATA[Costa Rica En Cifras]]></source>
<year>2018</year>
<publisher-loc><![CDATA[CR ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="">
<collab>INEC</collab>
<source><![CDATA[Estadísticas demográficas. 2011 - 2050. Proyecciones nacionales. Población por años calendario, según sexo y grupos especiales de edades]]></source>
<year>2020</year>
<month>a</month>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="">
<collab>INEC</collab>
<source><![CDATA[Ingresos y Gastos de Hogares]]></source>
<year>2020</year>
<month>b</month>
</nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Iverson]]></surname>
<given-names><![CDATA[M. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Reuder]]></surname>
<given-names><![CDATA[M. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Ego involvement as an experimental variable]]></article-title>
<source><![CDATA[Psychological Reports]]></source>
<year>1956</year>
<volume>2</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>147-81</page-range></nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[James]]></surname>
<given-names><![CDATA[W. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Sonner]]></surname>
<given-names><![CDATA[B. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Just say no to traditional student samples]]></article-title>
<source><![CDATA[Journal of Advertising Research]]></source>
<year>2001</year>
<volume>41</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>63-72</page-range></nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[John]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Roedder]]></surname>
<given-names><![CDATA[D. L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Reliability assessment: coefficients alpha and beta. In K. Bernhardt &amp; W. J. Kehoe (Eds.), The changing marketing environment: New theories and applications]]></source>
<year>1981</year>
<page-range>354-7</page-range><publisher-loc><![CDATA[Chicago, IL ]]></publisher-loc>
<publisher-name><![CDATA[American Marketing Association]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kahle]]></surname>
<given-names><![CDATA[L. R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Social Values and Social Change: Adaptation to Life in America]]></source>
<year>1983</year>
<publisher-loc><![CDATA[New York, NY ]]></publisher-loc>
<publisher-name><![CDATA[Praeger Publishers]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Jeon]]></surname>
<given-names><![CDATA[S. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Hyun]]></surname>
<given-names><![CDATA[S. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Chain restaurant patrons' well-being perception and dining intentions: The moderating role of involvement]]></article-title>
<source><![CDATA[International Journal of Contemporary Hospitality Management]]></source>
<year>2012</year>
<volume>24</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>402-29</page-range></nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kotler]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Armstrong]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Principles of Marketing]]></source>
<year>2016</year>
<publisher-loc><![CDATA[Boston, MA ]]></publisher-loc>
<publisher-name><![CDATA[Pearson]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Krugman]]></surname>
<given-names><![CDATA[H. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The impact of television advertising: Learning without involvement.]]></article-title>
<source><![CDATA[Public Opinion Quarterly]]></source>
<year>1965</year>
<volume>29</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>349-56</page-range></nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Laurent]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Kapferer]]></surname>
<given-names><![CDATA[J.-N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Measuring consumer involvement profiles.]]></article-title>
<source><![CDATA[Journal of Marketing Research]]></source>
<year>1985</year>
<volume>22</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>41-53</page-range></nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lawshe]]></surname>
<given-names><![CDATA[C. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A quantitative approach to content validity]]></article-title>
<source><![CDATA[Personnel Psychology,]]></source>
<year>1975</year>
<volume>28</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>563-75</page-range></nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McDonald]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Oates]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Young]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Hwang]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Toward Sustainable Consumption: Researching Voluntary Simplifiers]]></article-title>
<source><![CDATA[Psychology and Marketing]]></source>
<year>2006</year>
<volume>23</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>515-34</page-range></nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Michaelidou]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Dibb]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer involvement: a new perspective]]></article-title>
<source><![CDATA[The Marketing Review]]></source>
<year>2008</year>
<volume>8</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>83-99</page-range></nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Miller]]></surname>
<given-names><![CDATA[G. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The magical number seven, plus or minus two: Some limits on our capacity for processing information]]></article-title>
<source><![CDATA[Psychological Review]]></source>
<year>1956</year>
<volume>63</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>81-97</page-range></nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mittal]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A comparative analysis of four scales of consumer involvement]]></article-title>
<source><![CDATA[Psychology &amp; Marketing]]></source>
<year>1995</year>
<volume>12</volume>
<numero>7</numero>
<issue>7</issue>
<page-range>663-82</page-range></nlm-citation>
</ref>
<ref id="B51">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Most]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Conejo]]></surname>
<given-names><![CDATA[F. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Cunningham]]></surname>
<given-names><![CDATA[L. F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Bridging past and present entrepreneurial marketing research: A co-citation and bibliographic coupling analysis]]></article-title>
<source><![CDATA[Journal of Research in Marketing and Entrepreneurship]]></source>
<year>2018</year>
<volume>20</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>229-51</page-range></nlm-citation>
</ref>
<ref id="B52">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Naderi]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Strutton]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[I support sustainability but only when doing so reflects fabulously on me: can green narcissists be cultivated?]]></article-title>
<source><![CDATA[Journal of Macromarketing]]></source>
<year>2015</year>
<volume>35</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>70-83</page-range></nlm-citation>
</ref>
<ref id="B53">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nunnally]]></surname>
<given-names><![CDATA[J. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Bernstein]]></surname>
<given-names><![CDATA[I. H.]]></given-names>
</name>
</person-group>
<source><![CDATA[Psychometric Theory (3rd ed.)]]></source>
<year>1994</year>
<publisher-loc><![CDATA[New York, NY ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B54">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Parks-Leduc]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Feldman]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Bardi]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Personality traits and personal values: A meta-analysis]]></article-title>
<source><![CDATA[Personality and Social Psychology Review]]></source>
<year>2015</year>
<volume>19</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>3-29</page-range></nlm-citation>
</ref>
<ref id="B55">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Peattie]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Green Consumption: Behavior and Norms]]></article-title>
<source><![CDATA[Annual Review of Environment and Resources]]></source>
<year>2010</year>
<volume>35</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>195-228</page-range></nlm-citation>
</ref>
<ref id="B56">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Peterson]]></surname>
<given-names><![CDATA[R. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A meta-analysis of Cronbach's coefficient alpha]]></article-title>
<source><![CDATA[Journal of Consumer Research]]></source>
<year>1994</year>
<volume>21</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>381-91</page-range></nlm-citation>
</ref>
<ref id="B57">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Peterson]]></surname>
<given-names><![CDATA[R. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[On the use of college students in social science research: Insights from a second-order meta-analysis]]></article-title>
<source><![CDATA[Journal of Consumer Research]]></source>
<year>2001</year>
<volume>28</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>450-61</page-range></nlm-citation>
</ref>
<ref id="B58">
<nlm-citation citation-type="">
<collab>PewResearch</collab>
<source><![CDATA[Defining generations: Where Millennials end and Generation Z begins]]></source>
<year>2019</year>
</nlm-citation>
</ref>
<ref id="B59">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rahman]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The interplay of product involvement and sustainable consumption: An empirical analysis of behavioral intentions related to green hotels, organic wines and green cars]]></article-title>
<source><![CDATA[Sustainable Development]]></source>
<year>2018</year>
<volume>26</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>399-414</page-range></nlm-citation>
</ref>
<ref id="B60">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Revelle]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Hierarchical cluster analysis and the internal structure of tests]]></article-title>
<source><![CDATA[Multivariate Behavioral Research]]></source>
<year>1979</year>
<volume>14</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>57-74</page-range></nlm-citation>
</ref>
<ref id="B61">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Richins]]></surname>
<given-names><![CDATA[M. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Bloch]]></surname>
<given-names><![CDATA[P. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[After the new wears off: The temporal context of product involvement]]></article-title>
<source><![CDATA[Journal of Consumer Research]]></source>
<year>1986</year>
<volume>13</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>280-5</page-range></nlm-citation>
</ref>
<ref id="B62">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rokeach]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Nature of Human Values]]></source>
<year>1973</year>
<publisher-loc><![CDATA[New York, NY ]]></publisher-loc>
<publisher-name><![CDATA[The Free Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B63">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rossiter]]></surname>
<given-names><![CDATA[J. R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The C-OAR-SE procedure for scale development in marketing]]></article-title>
<source><![CDATA[International Journal of Research in Marketing]]></source>
<year>2002</year>
<volume>19</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>305-35</page-range></nlm-citation>
</ref>
<ref id="B64">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rossiter]]></surname>
<given-names><![CDATA[J. R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Marketing measurement revolution: The C&#8208;OAR&#8208;SE method and why it must replace psychometrics]]></article-title>
<source><![CDATA[European Journal of Marketing]]></source>
<year>2011</year>
<volume>45</volume>
<numero>11</numero>
<issue>11</issue>
<page-range>1561-88</page-range></nlm-citation>
</ref>
<ref id="B65">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rossiter]]></surname>
<given-names><![CDATA[J. R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[How to use C-OAR-SE to design optimal standard measures]]></article-title>
<source><![CDATA[European Journal of Marketing]]></source>
<year>2016</year>
<volume>50</volume>
<numero>11</numero>
<issue>11</issue>
<page-range>1924-41</page-range></nlm-citation>
</ref>
<ref id="B66">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Russell-Bennett]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[McColl-Kennedy]]></surname>
<given-names><![CDATA[J. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Coote]]></surname>
<given-names><![CDATA[L. V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Involvement, satisfaction, and brand loyalty in a small business services setting]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2007</year>
<volume>60</volume>
<numero>12</numero>
<issue>12</issue>
<page-range>1253-60</page-range></nlm-citation>
</ref>
<ref id="B67">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Salzberger]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Sarstedt]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Diamantopoulos]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Measurement in the social sciences: where C-OAR-SE delivers and where it does not]]></article-title>
<source><![CDATA[European Journal of Marketing]]></source>
<year>2016</year>
<volume>50</volume>
<numero>11</numero>
<issue>11</issue>
<page-range>1942-52</page-range></nlm-citation>
</ref>
<ref id="B68">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sandy]]></surname>
<given-names><![CDATA[C. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Gosling]]></surname>
<given-names><![CDATA[S. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Schwartz]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Koelkebeck]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Development and Validation of Brief and Ultrabrief Measures of Values]]></article-title>
<source><![CDATA[Journal of Personality Assessment]]></source>
<year>2017</year>
<volume>99</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>545-55</page-range></nlm-citation>
</ref>
<ref id="B69">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schiffman]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Wisenblit]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Consumer Behavior]]></source>
<year>2019</year>
<publisher-loc><![CDATA[New York, NY ]]></publisher-loc>
<publisher-name><![CDATA[Pearson]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B70">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schwartz]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries]]></article-title>
<source><![CDATA[Advances in Experimental Social Psychology]]></source>
<year>1992</year>
<volume>25</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-65</page-range></nlm-citation>
</ref>
<ref id="B71">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schwartz]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Melech]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Lehmann]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Burgess]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Harris]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Owens]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Extending the cross-cultural validity of the theory of basic human values with a different method of measurement]]></article-title>
<source><![CDATA[Journal of Cross-Cultural Psychology]]></source>
<year>2001</year>
<volume>32</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>519-42</page-range></nlm-citation>
</ref>
<ref id="B72">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sherif]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Cantril]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Psychology of Ego Involvements: Social Attitudes and Identifications]]></source>
<year>1947</year>
<publisher-loc><![CDATA[New York, NY ]]></publisher-loc>
<publisher-name><![CDATA[John Wiley &amp; Sons]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B73">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sheth]]></surname>
<given-names><![CDATA[J. N.]]></given-names>
</name>
<name>
<surname><![CDATA[Venkatesan]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Risk-reduction processes in repetitive consumer behavior]]></article-title>
<source><![CDATA[Journal of Marketing Research]]></source>
<year>1968</year>
<volume>5</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>307-10</page-range></nlm-citation>
</ref>
<ref id="B74">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Solomon]]></surname>
<given-names><![CDATA[M. R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Consumer Behavior : Buying, Having, and Being]]></source>
<year>2020</year>
<publisher-loc><![CDATA[Hoboken, NJ ]]></publisher-loc>
<publisher-name><![CDATA[Pearson]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B75">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Stewart]]></surname>
<given-names><![CDATA[D. W.]]></given-names>
</name>
<name>
<surname><![CDATA[Shamdasani]]></surname>
<given-names><![CDATA[P. N.]]></given-names>
</name>
</person-group>
<source><![CDATA[Focus Groups: Theory and Practice]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Thousand Oaks, CA ]]></publisher-loc>
<publisher-name><![CDATA[Sage Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B76">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Suchman]]></surname>
<given-names><![CDATA[E. A.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Scalogram Board Technique for Scale Analysis. In S. A. Stouffer, L. Guttman, E. A. Suchman, P. F. Lazarsfeld, S. A. Star, &amp; J. A. Clausen (Eds.), Measurement and Prediction]]></source>
<year>1950</year>
<page-range>91-121</page-range><publisher-loc><![CDATA[Princeton, NJ ]]></publisher-loc>
<publisher-name><![CDATA[Princeton University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B77">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tabachnick]]></surname>
<given-names><![CDATA[B. G.]]></given-names>
</name>
<name>
<surname><![CDATA[Fidell]]></surname>
<given-names><![CDATA[L. S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Using Multivariate Statistics (6th ed.)]]></source>
<year>2013</year>
<publisher-loc><![CDATA[Boston, MA ]]></publisher-loc>
<publisher-name><![CDATA[Pearson]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B78">
<nlm-citation citation-type="">
<collab>UNDP</collab>
<source><![CDATA[Overview - Human Development Report 2020]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B79">
<nlm-citation citation-type="">
<collab>UNEP</collab>
<source><![CDATA[Costa Rica: the 'living Eden' designing a template for a cleaner, carbon-free world]]></source>
<year>2019</year>
</nlm-citation>
</ref>
<ref id="B80">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Windschitl]]></surname>
<given-names><![CDATA[P. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Wells]]></surname>
<given-names><![CDATA[G. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Measuring psychological uncertainty: Verbal versus numeric methods]]></article-title>
<source><![CDATA[Journal of Experimental Psychology]]></source>
<year>1996</year>
<volume>2</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>343-3364</page-range></nlm-citation>
</ref>
<ref id="B81">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Witkowski]]></surname>
<given-names><![CDATA[T. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A brief history of frugality discourses in the United States]]></article-title>
<source><![CDATA[Consumption, Markets and Culture]]></source>
<year>2010</year>
<volume>13</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>235-58</page-range></nlm-citation>
</ref>
<ref id="B82">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zaichkowsky]]></surname>
<given-names><![CDATA[J. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Measuring the Involvement Construct]]></article-title>
<source><![CDATA[Journal of Consumer Research]]></source>
<year>1985</year>
<volume>12</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>341-52</page-range></nlm-citation>
</ref>
<ref id="B83">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zaichkowsky]]></surname>
<given-names><![CDATA[J. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising]]></article-title>
<source><![CDATA[Journal of Advertising]]></source>
<year>1994</year>
<volume>23</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>59-70</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
