<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1659-4932</journal-id>
<journal-title><![CDATA[Revista Nacional de Administración]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Nac. Adm.]]></abbrev-journal-title>
<issn>1659-4932</issn>
<publisher>
<publisher-name><![CDATA[Universidad Estatal a Distancia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1659-49322020000100033</article-id>
<article-id pub-id-type="doi">10.22458/rna.v11i1.3010</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La banca costarricense y sus retos, desde una perspectiva de ética, imagen, credibilidad y confianza]]></article-title>
<article-title xml:lang="en"><![CDATA[The costa rican banking and its challengers, from a perspective of ethics, image, credibility and trust]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alcázar Villalobos]]></surname>
<given-names><![CDATA[Juan Pablo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carvajal Cascante]]></surname>
<given-names><![CDATA[Osvaldo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vallejo Esquivel]]></surname>
<given-names><![CDATA[Gustavo Mauricio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Costa Rica</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Costa Rica</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Nacional  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Costa Rica</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<volume>11</volume>
<numero>1</numero>
<fpage>33</fpage>
<lpage>46</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1659-49322020000100033&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1659-49322020000100033&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1659-49322020000100033&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Este artículo procura generar consciencia en la población sobre la trascendencia de la banca en el desarrollo nacional y cómo la confianza depositada por los habitantes logra que el sistema financiero nacional se desarrolle y evolucione de forma más ágil, al establecerse la regla de que, cuanta más confianza, más transacciones y satisfacción de necesidades; es decir, la ética desarrollada desde una perspectiva del comportamiento del individuo en el sector bancario, donde valores como profesionalismo, diligencia, responsabilidad y honestidad resultan determinantes para llevar a cabo el negocio y una buena gestión financiera, de la que dependen sumas considerables de dinero.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This article seeks to raise awareness among the national population about the importance of the banking sector for the national development and how trust placed in it by the inhabitants makes the national financial system perform and evolve with more flexibility. This can be accomplished by establishing the rule according to which the greater the trust, the more transactions and satisfaction of needs there are. In other words, the ethics developed from a perspective of the individual&#8217;s behavior in the banking sector implies that values such as professionalism, diligence, responsibility and honesty are decisive to carry out the business and a sound financial management, on which considerable sums of money depend.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: Cet article vise à susciter une prise de conscience parmi la population sur la transcendance de la banque dans le développement national et la façon dont la confiance placée en elle par les habitants favorise le développement plus flexible du système financier national. Ceci est possible en établissant la règle selon laquelle le plus il y a de la confiance, le plus il y a de transactions et de besoins satisfaits. En d&#8217;autres mots, l&#8217;éthique développée sous l&#8217;angle du comportement individuel dans le secteur bancaire implique que des valeurs comme professionnalisme, diligence, responsabilité et honnêteté sont déterminantes pour faire fonctionner l&#8217;entreprise et effectuer une bonne gestion financière, dont dépendent des sommes d&#8217;argent considérables.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[Résumé: Este artigo busca gerar consciência na população sobre a transcendência da banca no desenvolvimento nacional e como a confiança depositada nela pelos habitantes procura um desenvolvimento e uma evolução mais ágil do sistema financeiro nacional. Isto e possível ao se estabelecer a regra segundo a qual a mais confiança, mais transações e satisfação de necessidades. Em outras palavras a ética desenvolvida desde uma perspectiva do comportamento do indivíduo no setor bancário, implica que valores como profissionalismo, diligência, responsabilidade e honestidade resultam determinantes para realizar o negócio e uma boa gestão financeira, da qual dependem quantias consideráveis de dinheiro.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[ÉTICA]]></kwd>
<kwd lng="es"><![CDATA[FINANZAS]]></kwd>
<kwd lng="es"><![CDATA[IDONEIDAD]]></kwd>
<kwd lng="es"><![CDATA[RECURSOS]]></kwd>
<kwd lng="es"><![CDATA[SEGURIDAD]]></kwd>
<kwd lng="en"><![CDATA[ETHICS]]></kwd>
<kwd lng="en"><![CDATA[FINANCES]]></kwd>
<kwd lng="en"><![CDATA[SUITABILITY]]></kwd>
<kwd lng="en"><![CDATA[RESOURCES]]></kwd>
<kwd lng="en"><![CDATA[SECURITY]]></kwd>
<kwd lng="pt"><![CDATA[ÉTICA]]></kwd>
<kwd lng="pt"><![CDATA[FINANÇAS]]></kwd>
<kwd lng="pt"><![CDATA[ADEQUAÇÃO]]></kwd>
<kwd lng="pt"><![CDATA[RECURSOS]]></kwd>
<kwd lng="pt"><![CDATA[SEGURANÇA]]></kwd>
<kwd lng="fr"><![CDATA[ÉTHIQUE]]></kwd>
<kwd lng="fr"><![CDATA[FINANCES]]></kwd>
<kwd lng="fr"><![CDATA[PERTINENCE]]></kwd>
<kwd lng="fr"><![CDATA[RESSOURCES]]></kwd>
<kwd lng="fr"><![CDATA[SÉCURITÉ]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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