<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1659-4436</journal-id>
<journal-title><![CDATA[Pensar en Movimiento: Revista de ciencias del ejercicio y la salud]]></journal-title>
<abbrev-journal-title><![CDATA[Pensar en Movimiento]]></abbrev-journal-title>
<issn>1659-4436</issn>
<publisher>
<publisher-name><![CDATA[Escuela de Educación Física de la Universidad de Costa Rica]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1659-44362022000200165</article-id>
<article-id pub-id-type="doi">10.15517/pensarmov.v20i2.52786</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Comprensión de las dimensiones de la autenticidad de la marca de los deportistas]]></article-title>
<article-title xml:lang="en"><![CDATA[Understanding the dimensions of athlete brand authenticity]]></article-title>
<article-title xml:lang="pt"><![CDATA[Entendendo as dimensões da autenticidade da marca dos atletas]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hasaan]]></surname>
<given-names><![CDATA[Ali]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fi&#351;ne]]></surname>
<given-names><![CDATA[Mücahit]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto de Investigación y Estudios Avanzados  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Pakistán</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Sivas Cumhuriyet  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Turquía</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>20</volume>
<numero>2</numero>
<fpage>165</fpage>
<lpage>193</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1659-44362022000200165&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1659-44362022000200165&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1659-44362022000200165&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Hasaan, A., y Fi&#351;ne, M. (2021). Comprensión de las dimensiones de la autenticidad de la marca de los deportistas. PENSAR EN MOVIMIENTO: Revista de Ciencias del Ejercicio y la Salud, 20(2), 1-28. Como los deportistas son considerados una marca, gestionarla es un desafío para el mercado. La autenticidad de la marca es una herramienta que se puede utilizar para garantizar que esta se mantenga durante un período de tiempo más largo. Para comprender el concepto de autenticidad de la marca del deportista, se realizó una revisión sistemática de las publicaciones en varias bases de datos electrónicas. A partir de estudios anteriores que analizaron los atributos de autenticidad de marca para algunas de ellas, se identificaron un total de 76 atributos. Después de fusionar los interrelacionados, el número final de atributos únicos fue 23. Estos se dividieron en tres grandes temas: actividades en la cancha, actividades fuera de la cancha y actividades de marketing de un deportista. El estudio encuentra la complejidad relacionada con la autenticidad de la marca en que esta es un proceso multidimensional que perdura por períodos más largos de la carrera del atleta. El estudio actual también destaca las complicaciones al establecer la autenticidad de la marca del atleta y que ocurren debido a la naturaleza de esta.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Hasaan, A. &amp; Fi&#351;ne, M. (2021). Understanding the dimensions of athlete brand authenticity. PENSAR EN MOVIMIENTO: Revista de Ciencias del Ejercicio y la Salud, 20(2), 1-28. The management of an athlete brand is challenging due to the complex nature of athlete career and life. Striving to maintain brand authenticity will promote long-term sustainability of the brand. The purpose of the study is to determine possible factors that contribute to athlete brand authenticity and help athletes to develop their brand more authentically. To understand the concept of athlete brand authenticity, a systematic literature review was conducted on various electronic databases. The study opted the five-step stages of the framework for this systematic review. A total of 76 attributes were identified from past studies that analyzed the attributes of brand authenticity for various brands. After merging interrelated attributes, the final number of unique attributes was 23. These attributes were distributed among three major themes: on-field activities, off-field activities and marketing activities of an athlete. The study finds brand authenticity to be a multi-dimensional and complex process that endures for longer extensive periods of an athlete's career. The current study also highlights the complications related to an athlete brand that occur when establishing athlete brand authenticity. Therefore, this study provides an opportunity to refine athlete brand authenticity further within the discussed domains.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Hasaan, A. e Fi&#351;ne, M. (2021). Entendendo as dimensões da autenticidade da marca dos atletas. PENSAR EN MOVIMIENTO: Revista de Ciencias del Ejercicio y la Salud, 20(2), 1-28. Como os atletas são considerados uma marca, gerenciá-la é um desafio para o mercado. A autenticidade da marca é uma ferramenta que pode ser usada para garantir que ela se mantenha por um período maior de tempo. Para entender o conceito de autenticidade da marca do atleta, foi realizada uma revisão sistemática da literatura em diversas bases de dados eletrônicas. De estudos anteriores que analisaram atributos de autenticidade da marca para algumas delas, foram identificados 76 atributos. Após a fusão dos inter-relacionados, o número final de atributos únicos foi de 23. Estes foram divididos em três temas principais: atividades no campo, atividades fora do campo e atividades de marketing de um atleta. O estudo encontra a complexidade relacionada à autenticidade da marca, pois trata-se de um processo multidimensional que dura períodos mais longos. O presente estudo também destaca complicações relacionadas à marca de um atleta que ocorrem ao estabelecer a sua autenticidade devido à natureza dessa marca.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[marca]]></kwd>
<kwd lng="es"><![CDATA[atletas]]></kwd>
<kwd lng="es"><![CDATA[gestión deportiva]]></kwd>
<kwd lng="es"><![CDATA[marca de atleta]]></kwd>
<kwd lng="en"><![CDATA[branding]]></kwd>
<kwd lng="en"><![CDATA[athletes]]></kwd>
<kwd lng="en"><![CDATA[sports management]]></kwd>
<kwd lng="en"><![CDATA[athlete brand]]></kwd>
<kwd lng="pt"><![CDATA[marca]]></kwd>
<kwd lng="pt"><![CDATA[atletas]]></kwd>
<kwd lng="pt"><![CDATA[gestão esportiva]]></kwd>
<kwd lng="pt"><![CDATA[marca de atleta]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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