1659-3359

1659-3359

S1659-33592024000200097

10.18845/te.v18i2.7142

Ecuador

Ecuador

Ecuador

00 08 2024

00 08 2024

18 2 97 114

1991

1996 38 3 3

102-20

1985

1-39

1987 20

1-63

Allied Market Research 2023

2015 25

58-70

2005 23 3 3

237-48

2015 23

21-31

2023 a

2023 b

2013 30 1 1

62-74

1981 8 2 2

197-207

2009 29 12 12

1687-706

2010 52 1 1

43-66

2015 32 3/4 3/4

307-28

1995 24 3 3

25-40

2015 49 5/6 5/6

760-81

2015 24 1 1

3-17

De la Torre 2022

2019 49

42-57

2007 15 1 1

30-43

2018 52 7/8 7/8

1387-411

1989 1 3 3

24-33

2019 20 5 5

1-31

2010 7

2017

2019 31 1 1

2-24

2018 86

259-68

2015 43

115-35

Interbrand 2022

2011 2 2 2

149-58

1993 57 1 1

1-22

2019

1409-39

2006 25 6 6

740-59

2015 11 4 4

1-10

2018 28 1 1

227-61

2012 14

2008 8va

2021

0972150921995479

2019 16 1 1

1-24

2023 28 101 101

352-68

2021 13 2 2

279-98

2016 53

132-42

2011

2017 26 6 6

631-49

2023

197-211

2019 28 7 7

864-79

2001 28 3 3

339-54

2017 34

117-37

2010

159-87

2022

2022 139

1067-83

2004 9 27 27

508-28

2018 12 2 2

107-20

2022 39 5 5

1035-64

2022 9 3 3

248-57

2019 40

114-24

2021 33 1 1

166-98

2012 11 2 2

7-26

2002 10 1 1

46-62

2000 28 2 2

195-211

2001 52 1 1

1-14

2022 26 4 4

524-40

1988 52 3 3

2-22