<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1659-3359</journal-id>
<journal-title><![CDATA[Tec Empresarial]]></journal-title>
<abbrev-journal-title><![CDATA[Tec Empre.]]></abbrev-journal-title>
<issn>1659-3359</issn>
<publisher>
<publisher-name><![CDATA[Instituto Tecnológico de Costa Rica]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1659-33592022000200079</article-id>
<article-id pub-id-type="doi">10.18845/te.v16i2.6187</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Measuring the credibility of consumer-generated media (CGM): a scale to test credibility in the field of tourism]]></article-title>
<article-title xml:lang="es"><![CDATA[Medición de la credibilidad de los medios generados por el consumidor (CGM): una escala para probar la credibilidad en el ámbito del turismo]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castano]]></surname>
<given-names><![CDATA[Ricardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Escandon-Barbosa]]></surname>
<given-names><![CDATA[Diana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Pontificia Universidad Javeriana Departamento de Gestión de Organizaciones Facultad de Ciencias Económicas y Administrativas]]></institution>
<addr-line><![CDATA[Cali ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Pontificia Universidad Javeriana Departamento de Gestión de Organizaciones Facultad de Ciencias Económicas y Administrativas]]></institution>
<addr-line><![CDATA[Cali ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2022</year>
</pub-date>
<volume>16</volume>
<numero>2</numero>
<fpage>79</fpage>
<lpage>93</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1659-33592022000200079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1659-33592022000200079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1659-33592022000200079&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research proposes a scale to measure the credibility of consumer-generated media (CGM). Two studies were carried out: first, a qualitative study based on eleven in-depth interviews with experts in tourism decisions; and second, we ran a quantitative analysis on a sample of 300 frequent users of tourism CGM platforms. The resulting scale, which consists of 4 dimensions and 12 items, is used to measure the credibility of information published in the tourism CGM platforms. The scale was tested for its dimensionality, reliability, and validity; and the results corroborate its accuracy and value as a source of information for travel decision-making. Finally, future lines of research are presented.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Esta investigación propone una escala para medir la credibilidad de los medios generados por el consumidor (CGM). Se realizaron dos estudios: el primero fue un estudio cualitativo basado en once entrevistas en profundidad a expertos en decisiones turísticas y el segundo fue un estudio cuantitativo utilizando una muestra de 300 encuestas a usuarios frecuentes de plataformas CGM de turismo. En consecuencia, se propone una escala compuesta por 4 dimensiones y 12 ítems para medir la credibilidad de la información publicada en las plataformas CGM de turismo como fuente para la toma de decisiones de viaje. La escala se probó en cuanto a su dimensionalidad, confiabilidad y validez. Finalmente, se presenta futuras líneas de investigación.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Tourism]]></kwd>
<kwd lng="en"><![CDATA[Consumer-Generated Media (CGM)]]></kwd>
<kwd lng="en"><![CDATA[Information Quality]]></kwd>
<kwd lng="en"><![CDATA[Information Amount]]></kwd>
<kwd lng="en"><![CDATA[experience]]></kwd>
<kwd lng="en"><![CDATA[Colombia]]></kwd>
<kwd lng="es"><![CDATA[Turismo]]></kwd>
<kwd lng="es"><![CDATA[Medios generados por el consumidor (CGM)]]></kwd>
<kwd lng="es"><![CDATA[calidad de la información]]></kwd>
<kwd lng="es"><![CDATA[cantidad de información]]></kwd>
<kwd lng="es"><![CDATA[experiencia]]></kwd>
<kwd lng="es"><![CDATA[Colombia]]></kwd>
</kwd-group>
</article-meta>
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