<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1659-3359</journal-id>
<journal-title><![CDATA[Tec Empresarial]]></journal-title>
<abbrev-journal-title><![CDATA[Tec Empre.]]></abbrev-journal-title>
<issn>1659-3359</issn>
<publisher>
<publisher-name><![CDATA[Instituto Tecnológico de Costa Rica]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1659-33592021000300084</article-id>
<article-id pub-id-type="doi">10.18845/te.v15i3.5847</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Adopción y utilización de aplicaciones de mercadeo digital en pymes exportadoras de Costa Rica: un análisis cualitativo]]></article-title>
<article-title xml:lang="en"><![CDATA[Adoption and use of digital marketing applications among Costa Rican exporting SMEs: a qualitative análisis]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez-Villavicencio]]></surname>
<given-names><![CDATA[José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pérez-Orozco]]></surname>
<given-names><![CDATA[Allan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Montoya]]></surname>
<given-names><![CDATA[Ileana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico de Costa Rica Escuela de Administración de Empresas ]]></institution>
<addr-line><![CDATA[Cartago ]]></addr-line>
<country>Costa Rica</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico de Costa Rica Escuela de Administración de Empresas ]]></institution>
<addr-line><![CDATA[Cartago ]]></addr-line>
<country>Costa Rica</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Instituto Tecnológico de Costa Rica Escuela de Administración de Empresas ]]></institution>
<addr-line><![CDATA[Cartago ]]></addr-line>
<country>Costa Rica</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<volume>15</volume>
<numero>3</numero>
<fpage>84</fpage>
<lpage>95</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1659-33592021000300084&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1659-33592021000300084&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1659-33592021000300084&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La dinámica de los negocios ha cambiado en la última década; especialmente, las estrategias de las organizaciones para relacionarse con sus clientes han variado a causa de la revolución en tecnología. El impacto alcanza diferentes sectores empresariales; uno de ellos, importante por su incidencia en el desarrollo y crecimiento de la economía, son las PYME de exportación. Con el propósito de conocer de cerca cómo asimilan éstas ese impacto, este trabajo tuvo como objetivo identificar el alcance del mercadeo digital de un grupo de PYME costarricenses exportadoras. Mediante un enfoque cualitativo, se realizaron entrevistas a profundidad a empresas de diferentes áreas geográficas, giros de negocio y con diferentes índices de desempeño exportador&#8213; bajos, medianos y altos&#8213;, todas seleccionadas por conveniencia, y se utilizó el software ATLAS ti8 para el análisis de los datos. Entre los principales logros, se describieron las herramientas digitales que utilizan, los beneficios que perciben las empresas en ellas y las nuevas capacidades que requieren para su adaptación al uso de ellas. Las empresas exportadoras conocen poco sobre la dinámica de las herramientas de mercadeo digital, no cuentan con el talento humano especializado en la preparación y el desarrollo de las estrategias correspondientes y utilizan elementos básicos del mercadeo digital, aun cuando consideran que sí son importantes y benefician la relación con los clientes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Business dynamics have changed in the last decade mostly driven by the technological revolution, and this is especially evident in the strategic approach adopted by organizations to interact with their customers. Seeking to better grasp how SMEs assimilate new digital technologies, this study aims to identify the perceptions on digital marketing among Costa Rican exporting SMEs. The study employs a qualitative approach based on in-depth interviews with directors of SMEs operating in different geographies, business lines, and with different export performance levels (low, medium, and high). By using ATLAS ti8 software to codify and analyze the data, the main findings reveal that exporting SMEs have limited knowledge about the dynamics of digital marketing, and that they lack specialized human capital capable of designing and implementing specific digital marketing strategies. Additionally, the results indicate that exporting SMEs mostly use basic elements of digital tools, even if they consider these digital tools instrumental for creating and sustaining economically meaningful relationships with their customers.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Digital marketing]]></kwd>
<kwd lng="en"><![CDATA[small and medium sized enterprises]]></kwd>
<kwd lng="en"><![CDATA[exporting companies]]></kwd>
<kwd lng="en"><![CDATA[digital platforms]]></kwd>
<kwd lng="en"><![CDATA[digital tools]]></kwd>
<kwd lng="en"><![CDATA[capabilities]]></kwd>
<kwd lng="es"><![CDATA[Mercadeo digital]]></kwd>
<kwd lng="es"><![CDATA[pequeñas y medianas empresas]]></kwd>
<kwd lng="es"><![CDATA[empresas exportadoras]]></kwd>
<kwd lng="es"><![CDATA[plataformas digitales]]></kwd>
<kwd lng="es"><![CDATA[herramientas digitales]]></kwd>
<kwd lng="es"><![CDATA[capacidades]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alarcón]]></surname>
<given-names><![CDATA[M. del C.]]></given-names>
</name>
<name>
<surname><![CDATA[Rialp]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Rialp]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The effect of social media adoption on exporting firms performance]]></article-title>
<source><![CDATA[Entrepreneurship in International Marketing (Advances in International Marketing]]></source>
<year>2015</year>
<volume>25</volume>
<page-range>161-86</page-range><publisher-loc><![CDATA[Bingley ]]></publisher-loc>
<publisher-name><![CDATA[Emerald Group Publishing Limited]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ahmad]]></surname>
<given-names><![CDATA[S.Z.]]></given-names>
</name>
<name>
<surname><![CDATA[Abu Bakar]]></surname>
<given-names><![CDATA[A.R.]]></given-names>
</name>
<name>
<surname><![CDATA[Faziharudean]]></surname>
<given-names><![CDATA[T.M.]]></given-names>
</name>
<name>
<surname><![CDATA[Mohamad Zaki]]></surname>
<given-names><![CDATA[T.A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[An Empirical study of factors affecting e-comerce adoption among small and medium size enterprises in a developing country: Evidence from Malasya]]></article-title>
<source><![CDATA[Information Technology for Development]]></source>
<year>2015</year>
<volume>21</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>555-5572</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aini]]></surname>
<given-names><![CDATA[H. Q.]]></given-names>
</name>
<name>
<surname><![CDATA[Hapsari]]></surname>
<given-names><![CDATA[A. Y.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Interests influence of digital marketing product sales in exports by SMEs in Bandung]]></article-title>
<source><![CDATA[Global Business and Management Research]]></source>
<year>2019</year>
<volume>11</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>217-25</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bonner]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[McGuinness]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Assessing the impact of marketing assistance on the export performance of Northern Ireland SMEs]]></article-title>
<source><![CDATA[International Review of Applied Economics]]></source>
<year>2007</year>
<volume>21</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>361-79</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Criscuolo]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Gal]]></surname>
<given-names><![CDATA[P.N.]]></given-names>
</name>
<name>
<surname><![CDATA[Menon]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Dynamics of employment growth: New evidence from 18 countries]]></article-title>
<source><![CDATA[OECD Science, Technology and Industry Policy Papers]]></source>
<year>2014</year>
<numero>14</numero>
<issue>14</issue>
<publisher-loc><![CDATA[Paris ]]></publisher-loc>
<publisher-name><![CDATA[OECD Publishing]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Al-Zyoud]]></surname>
<given-names><![CDATA[M. F]]></given-names>
</name>
</person-group>
<collab>Department Marketing Al-Ahliyya Amman University, Jordan</collab>
<article-title xml:lang=""><![CDATA[Moderatedmediation investigation on Internet marketing and export market growth in the Jordanian export sector]]></article-title>
<source><![CDATA[Journal of Business &amp; Retail Management Research]]></source>
<year>2018</year>
<volume>13</volume>
<numero>01</numero>
<issue>01</issue>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gibbs]]></surname>
<given-names><![CDATA[J. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Kraemer]]></surname>
<given-names><![CDATA[K.L.A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Cross-country investigation of the determinants of scope of e-commerce use: An institutional approach]]></article-title>
<source><![CDATA[Electronic Markets]]></source>
<year>2004</year>
<volume>14</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>124-37</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="">
<collab>Gobierno de Costa Rica</collab>
<source><![CDATA[Costa Rica impresiona con su desempeño en exportación de servicios modernos]]></source>
<year>2017</year>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gutiérrez-Leefmans]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Nava-Rogel]]></surname>
<given-names><![CDATA[R. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Trujillo-León]]></surname>
<given-names><![CDATA[M. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital marketing in an emerging country: Exploratory study of the marketing mix of SMES with trust seal]]></article-title>
<source><![CDATA[Revista Brasileira de Marketing]]></source>
<year>2016</year>
<volume>15</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>207-19</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hagen]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Zucchella]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Ghauri]]></surname>
<given-names><![CDATA[P. N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[From fragile to agile: Marketing as a key driver of entrepreneurial internationalization]]></article-title>
<source><![CDATA[International Marketing Review]]></source>
<year>2019</year>
<volume>36</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>260-88</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hassan]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Mohamed Haniba]]></surname>
<given-names><![CDATA[N. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Ahmad]]></surname>
<given-names><![CDATA[N. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Social customer relationship management (s-CRM) among small- and medium-sized enterprises (SMEs) in Malaysia]]></article-title>
<source><![CDATA[International Journal of Ethics and Systems]]></source>
<year>2019</year>
<volume>35</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>284-302</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Knight]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Entrepreneurship and marketing strategy: The SME under globalization]]></article-title>
<source><![CDATA[Journal of International Marketing]]></source>
<year>2000</year>
<volume>8</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>12-32</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[León García]]></surname>
<given-names><![CDATA[O. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Relación directa y mediadora de las TIC sobre el rendimiento de la diversificación empresarial]]></article-title>
<source><![CDATA[Métodos Cuantitativos para la Economía y la Empresa]]></source>
<year>2018</year>
<volume>25</volume>
<page-range>93-110</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mata]]></surname>
<given-names><![CDATA[F. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Quesada]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Web 2.0, social networks, and e-commerce as marketing tools]]></article-title>
<source><![CDATA[Journal of Theoretical and Applied Electronic Commerce Research]]></source>
<year>2014</year>
<volume>9</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>56-69</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mathews]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Bianchi]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Perks]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Chen]]></surname>
<given-names><![CDATA[H. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Glavas]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[The impact of Internet marketing capabilities on international network capability, a cross-country study comparison between Australia, Chile and Taiwan internationalised SMEs]]></source>
<year>2015</year>
<conf-name><![CDATA[ Australian and New Zealand International Business Academy Conference (ANZIBA)]]></conf-name>
<conf-loc> </conf-loc>
<page-range>1</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mazzarol]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[SMEs engagement with e-commerce, e-business, and e marketing]]></article-title>
<source><![CDATA[Small Enterprise Research]]></source>
<year>2015</year>
<volume>22</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>79-90</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="">
<collab>Ministerio de Economía, Industria y Comercio (MEIC)</collab>
<source><![CDATA[Estado de situación de las PYME en Costa Rica, 2016. Ministerio de Economía, Industria y Comercio. Dirección General de Apoyo a la Micro, Pequeña y Mediana Empresa]]></source>
<year>2017</year>
<page-range>133</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moen]]></surname>
<given-names><![CDATA[Ø.]]></given-names>
</name>
<name>
<surname><![CDATA[Madsen]]></surname>
<given-names><![CDATA[T. K.]]></given-names>
</name>
<name>
<surname><![CDATA[Aspelund]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The importance of the Internet in international business-to-business markets]]></article-title>
<source><![CDATA[International Marketing Review]]></source>
<year>2008</year>
<volume>25</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>487-503</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Monge]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Innovación para la exportación en las pymes de Costa Rica, Panamá y República Dominicana: Instrumentos no reembolsables y de cofinanciación]]></article-title>
<source><![CDATA[Promoción de la innovación exportadora: Instrumentos de apoyo a las pymes]]></source>
<year>2018</year>
<page-range>55-95</page-range><publisher-loc><![CDATA[Santiago de Chile ]]></publisher-loc>
<publisher-name><![CDATA[CEPAL]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Morgan-Thomas]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Online activities and export performance of the smaller firm: A capability perspective]]></article-title>
<source><![CDATA[European Journal of International Management]]></source>
<year>2009</year>
<volume>3</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>266-85</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Murphy]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Exporting knitted apparel. A study of the determinants of exporting performance in the UK knitted apparel sector]]></source>
<year>2008</year>
<publisher-name><![CDATA[University of Bradford]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pradhan]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Nigam]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Ck]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital marketing and SMEs: An identification of research gap via archives of past research]]></article-title>
<source><![CDATA[Journal of Internet Banking and Commerce]]></source>
<year>2018</year>
<volume>23</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-14</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Park]]></surname>
<given-names><![CDATA[H]]></given-names>
</name>
<name>
<surname><![CDATA[Urmeneta]]></surname>
<given-names><![CDATA[R]]></given-names>
</name>
<name>
<surname><![CDATA[Mulder]]></surname>
<given-names><![CDATA[N]]></given-names>
</name>
</person-group>
<source><![CDATA[El desempeño de empresas exportadoras en América Latina: El aporte de las pymes (documento del Proyecto)]]></source>
<year>2019</year>
<publisher-loc><![CDATA[Santiago ]]></publisher-loc>
<publisher-name><![CDATA[CEPAL]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="">
<collab>PROCOMER</collab>
<source><![CDATA[Estadísticas de Comercio Exterior. Costa Rica 2015]]></source>
<year>2016</year>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rabetino]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Kohtamäki]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Gebauer]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Strategy map of servitization]]></article-title>
<source><![CDATA[International Journal of Production Economics]]></source>
<year>2017</year>
<volume>192</volume>
<page-range>144-56</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Saavedra]]></surname>
<given-names><![CDATA[F. U.]]></given-names>
</name>
<name>
<surname><![CDATA[Criado]]></surname>
<given-names><![CDATA[J. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Andreu]]></surname>
<given-names><![CDATA[J. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El uso de las redes sociales digitales como herramienta de marketing en el desempeño empresarial]]></article-title>
<source><![CDATA[Cuadernos de Administración]]></source>
<year>2013</year>
<volume>26</volume>
<numero>47</numero>
<issue>47</issue>
<page-range>205-32</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Singh]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Export performance of emerging market firms]]></article-title>
<source><![CDATA[International Business Review]]></source>
<year>2009</year>
<volume>18</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>321-30</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sinkovics]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Sinkovics]]></surname>
<given-names><![CDATA[R. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Bryan Jean]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Internet as an alternative path to internationalization?]]></article-title>
<source><![CDATA[International Marketing Review]]></source>
<year>2013</year>
<volume>30</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>130-55</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tiago]]></surname>
<given-names><![CDATA[M. T. P. M. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Veríssimo]]></surname>
<given-names><![CDATA[J. M. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital marketing and social media: Why bother?]]></article-title>
<source><![CDATA[Business Horizons]]></source>
<year>2014</year>
<volume>57</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>703-8</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zhang]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Sarker]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Sarker]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Unpacking the effect of IT capability on the performance of export-focused SMEs: A report from China]]></article-title>
<source><![CDATA[Information Systems Journal]]></source>
<year>2008</year>
<volume>18</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>357-80</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zió&#322;kowska]]></surname>
<given-names><![CDATA[M. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital transformation and marketing activities in small and medium-sized enterprises]]></article-title>
<source><![CDATA[Sustainability]]></source>
<year>2021</year>
<volume>13</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>2512</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
