<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1659-2859</journal-id>
<journal-title><![CDATA[Revista Reflexiones]]></journal-title>
<abbrev-journal-title><![CDATA[Reflexiones]]></abbrev-journal-title>
<issn>1659-2859</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Costa Rica, Facultad de Ciencias Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1659-28592025000200143</article-id>
<article-id pub-id-type="doi">10.15517/rr.v104i2.61419</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Medición de competitividad en ecosistemas emprendedores del turismo: modelo, metodología y herramienta de evaluación]]></article-title>
<article-title xml:lang="en"><![CDATA[Measuring competitiveness in tourism entrepreneurial ecosystems: model, methodology, y evaluation tool]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Garcia Reinoso]]></surname>
<given-names><![CDATA[Nelson]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Escuela Superior Politécnica Agropecuaria de Manabí Manuel Félix López  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<volume>104</volume>
<numero>2</numero>
<fpage>143</fpage>
<lpage>166</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1659-28592025000200143&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1659-28592025000200143&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1659-28592025000200143&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Introducción: La competitividad de los emprendedores turísticos ha sido poco explorada en el acervo historiográfico, a pesar de su importancia para el desarrollo del sector. Evaluar adecuadamente esta competitividad es crucial para formular estrategias efectivas que impulsen el crecimiento sostenible del turismo. Objetivo: Desarrollar un modelo, una metodología y una herramienta integral para evaluar la competitividad del ecosistema emprendedor del turismo mediante indicadores específicos. Método: Se implementó una metodología detallada que describe el modelo, sus indicadores, y propone una herramienta para la recopilación de datos. Esta metodología se enfoca en tres áreas cruciales, estas son: información demográfica, percepciones empresariales del ecosistema, e indicadores clave de negocios y emprendedores. La herramienta aplica encuestas estructuradas y técnicas de análisis cualitativo y cuantitativo para obtener una visión completa del ecosistema. Resultados: Los resultados esperados permiten una evaluación exhaustiva de cómo los emprendedores perciben y responden a su entorno operativo. Se identifican fortalezas y oportunidades de mejora dentro del ecosistema emprendedor, proporcionando datos valiosos para la toma de decisiones estratégicas. Esto facilita la formulación de políticas públicas y estrategias empresariales que promuevan la competitividad y sostenibilidad del turismo. Conclusiones: Este artículo proporciona una guía metodológica para identificar, medir y analizar los factores determinantes de la competitividad en los emprendimientos turísticos. La implementación del modelo y la herramienta propuesta permite un diagnóstico preciso del ecosistema emprendedor, promoviendo así el desarrollo sostenible del sector turístico.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Introduction: The competitiveness of tourism entrepreneurs has scarcely explored in the historiographical literature, despite its importance for the development of the sector. Properly evaluating this competitiveness is crucial for formulating effective strategies that drive sustainable tourism growth. Objective: To develop a model, methodology, y comprehensive tool to evaluate the competitiveness of the tourism entrepreneurial ecosystem using specific indicators. Method: A detailed methodology was implemented that describes the model, its indicators, y proposes a tool for data collection. This methodology focuses on three crucial areas, which are: demographic information, business perceptions of the ecosystem, y key business y entrepreneurial indicators. The tool applies structured surveys y qualitative y quantitative analysis techniques to obtain a comprehensive view of the ecosystem. Results: The expected results allow for an exhaustive evaluation of how entrepreneurs perceive y respond to their operating environment. Strengths and opportunities for improvement within the entrepreneurial ecosystem are identified, providing valuable data for strategic decision-making. This facilitates the formulation of public policies y business strategies that promote the competitiveness y sustainability of tourism. Conclusions: This article provides a methodological guide to identify, measure, y analyze the key factors of competitiveness in tourism ventures. The implementation of the proposed model y tool allows for an accurate diagnosis of the entrepreneurial ecosystem, thus promoting the sustainable development of the tourism sector.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Competitividad turística]]></kwd>
<kwd lng="es"><![CDATA[Ecosistema empresarial]]></kwd>
<kwd lng="es"><![CDATA[Emprendimiento turístico]]></kwd>
<kwd lng="es"><![CDATA[Modelo metodológico]]></kwd>
<kwd lng="es"><![CDATA[Evaluación de desempeño]]></kwd>
<kwd lng="en"><![CDATA[Tourism competitiveness]]></kwd>
<kwd lng="en"><![CDATA[Entrepreneurial ecosystem]]></kwd>
<kwd lng="en"><![CDATA[Tourism entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[Methodological model]]></kwd>
<kwd lng="en"><![CDATA[Performance evaluation]]></kwd>
</kwd-group>
</article-meta>
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