<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1659-2859</journal-id>
<journal-title><![CDATA[Revista Reflexiones]]></journal-title>
<abbrev-journal-title><![CDATA[Reflexiones]]></abbrev-journal-title>
<issn>1659-2859</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Costa Rica, Facultad de Ciencias Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1659-28592024000100192</article-id>
<article-id pub-id-type="doi">10.15517/rr.v103i1.51114</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La participación de turistas mujeres en el festival de Loja-Ecuador 2018]]></article-title>
<article-title xml:lang="en"><![CDATA[The participation of women tourists in the festival of Loja-Ecuador 2018]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sanmartín Rojas]]></surname>
<given-names><![CDATA[Javier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Freire-Chaglla]]></surname>
<given-names><![CDATA[Segundo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sanmartín-Rojas]]></surname>
<given-names><![CDATA[Iliana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Serrano López]]></surname>
<given-names><![CDATA[Ana Lucía]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de las Fuerzas Armadas del Ecuador  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Cuenca  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Nacional de Loja  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad de Cuenca  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<volume>103</volume>
<numero>1</numero>
<fpage>192</fpage>
<lpage>215</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1659-28592024000100192&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1659-28592024000100192&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1659-28592024000100192&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Introducción: se sabe que los festivales incrementan y valorizan el patrimonio intangible. Esta investigación busca propiciar la transformación de los festivales en escenarios que favorezcan el acceso a la difusión de las artes con criterios de equidad hacia las turistas mujeres. Objetivo principal: el propósito de este trabajo es investigar la participación de las turistas mujeres durante la asistencia al Festival de Artes Vivas de Loja-Ecuador en 2018, y determinar si tanto los hombres como las mujeres tienen una participación plena e igualitaria en la cultura; así como inferir las tendencias futuras. Método y técnica: esta investigación utiliza un enfoque cuantitativo de alcance exploratorio, se aplicaron 353 encuestas. Los datos se analizaron con base en la técnica de Clusters por Árboles de Regresión y al Análisis de Detección de Interacción Chi-cuadrado. Adicionalmente, se utilizaron cuatro estadísticos de prueba. Resultados: la probabilidad de asistencia de las turistas mujeres, así como sus gastos, fueron inferiores a la de los hombres. Las mujeres prefirieron las obras de teatro, la danza y las exposiciones gastronómicas. Los precios fueron percibidos como altos, lo que podría provocar el retorno de un pequeño porcentaje de las turistas mujeres. Conclusiones: la oferta cultural del festival no es inclusiva para las turistas mujeres. De persistir esta tendencia, la asistencia se polarizaría. El derecho de las turistas mujeres a participar como asistentes en las actividades de los festivales de arte debería ser un compromiso de la ciudad como política pública.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Introduction: festivals contribute to increasing heritage diversity. This research contributes to promoting the transformation of festivals into scenarios that favor access to the dissemination of the arts with criteria of equity towards women tourists.Objective: the purpose of this work is to investigate the participation of female tourists during Festival of Living Arts in Loja-Ecuador in 2018 in order to determine if both men and women have a full and equal participation in culture; as well as to infer future trends.Method and technique: this research use a quantitative approach of exploratory scope; 353 surveys were applied. Data were analyzed based on the regression tree technique and Chi-square Interaction Detection Analysis. Additionally, four test statisticians were used.Results: the probability of attendance of female tourists and their expenses were lower than men. Women tourists preferred plays, dance and gastronomic exhibitions. Prices were perceived as high, this would cause a return of a small percentage of female tourists.Conclusions: the cultural offer of the festival is not inclusive for female tourists. If this trend persists, attendance would become polarized. The right of female tourists to take part as attendees in the activities of art festivals should be a commitment of the city, as public policy.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Cultura]]></kwd>
<kwd lng="es"><![CDATA[Eventos]]></kwd>
<kwd lng="es"><![CDATA[Inclusión]]></kwd>
<kwd lng="es"><![CDATA[Turismo]]></kwd>
<kwd lng="es"><![CDATA[Preferencias]]></kwd>
<kwd lng="en"><![CDATA[Culture]]></kwd>
<kwd lng="en"><![CDATA[Events]]></kwd>
<kwd lng="en"><![CDATA[Inclusion]]></kwd>
<kwd lng="en"><![CDATA[Tourism]]></kwd>
<kwd lng="en"><![CDATA[Preferences]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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