1659-2859
1659-2859
S1659-28592020000200021
10.15517/rr.v99i2.39543
Costa Rica
00
12
2020
00
12
2020
99
2
21
43
[
2012
14
14
97-110
]
[
Brandwatch Analytics.
2016
]
[
2016
]
[
2006
2
20
20
201-14
]
[
2016
1
4
4
69-84
]
[
2003
]
[
1990
]
[
2013
]
[
2015
9
18
18
552-6
]
[
Hootsuite
2017
]
[
Instagram
2017
]
[
J.D. Power and Associates
2013
]
[
2012
Décimo cuarta ed.
]
[
2017
]
[
2008
]
[
Red506 2017-VII Edición-El Financiero. 2017
2017
]
[
2004
2
83
83
73-82
]
[
UNIMER
]