<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1659-2859</journal-id>
<journal-title><![CDATA[Revista Reflexiones]]></journal-title>
<abbrev-journal-title><![CDATA[Reflexiones]]></abbrev-journal-title>
<issn>1659-2859</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Costa Rica, Facultad de Ciencias Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1659-28592016000200069</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El nuevo contexto de las campañas electorales: el caso del app mivotohoy]]></article-title>
<article-title xml:lang="en"><![CDATA[Political campaigns, citizen participationand the possibilities of the web 2.0]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carazo Barrantes]]></surname>
<given-names><![CDATA[Carolina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Costa Rica Centro de Investigación en Comunicación ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>CR</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2016</year>
</pub-date>
<volume>95</volume>
<numero>2</numero>
<fpage>69</fpage>
<lpage>83</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1659-28592016000200069&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1659-28592016000200069&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1659-28592016000200069&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[ResumenEste artículo analiza el caso de una aplicación (MiVotoHoy) propuesta al Tribunal Supremo de Elecciones (TSE) de Costa Rica para la campaña presidencial de febrero 2014 y que el TSE no autorizó. En el artículo se discute el nuevo contexto en el que hoy en día se desarrollan las campañas electorales, uno en el que las encuestas enfrentan cada vez más limitaciones para seguir cumpliendo su función de predicción en periodos electorales; al tiempo que las tecnologías de la información y la comunicación han puesto sobre la palestra temas como la conectividad móvil, el empoderamiento ciudadano y la participación política de jóvenes a través de &#8220;apps&#8221;, entre otros aspectos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[AbstractThis article analises the case of an app (MiVotoHoy) proposed to the Supreme Electoral Tribunal (TSE) of Costa Rica for the presidential campaign in February 2014 which the TSE did not authorize. The article explores the new context in which today&#8217;s election campaigns take place, one in which polls face increasing limitations to continue to fulfill their function of forecasters in election periods while, in the meantime, the technologies of information and communication have brought to the forefront issues such as mobile communication, citizen empowerment, political participation of youth through apps, among others.]]></p></abstract>
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<kwd lng="es"><![CDATA[Comunicación política]]></kwd>
<kwd lng="es"><![CDATA[Apps móviles]]></kwd>
<kwd lng="es"><![CDATA[Participación política]]></kwd>
<kwd lng="es"><![CDATA[Millennials]]></kwd>
<kwd lng="es"><![CDATA[Encuestas políticas]]></kwd>
<kwd lng="en"><![CDATA[Political communication]]></kwd>
<kwd lng="en"><![CDATA[Mobil apps]]></kwd>
<kwd lng="en"><![CDATA[Political participation]]></kwd>
<kwd lng="en"><![CDATA[Millennials]]></kwd>
<kwd lng="en"><![CDATA[Political polls]]></kwd>
</kwd-group>
</article-meta>
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