<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1409-4703</journal-id>
<journal-title><![CDATA[Actualidades Investigativas en Educación]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Actual. Investig. Educ]]></abbrev-journal-title>
<issn>1409-4703</issn>
<publisher>
<publisher-name><![CDATA[Instituto de Investigación en Educación, Universidad de Costa Rica]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1409-47032024000100360</article-id>
<article-id pub-id-type="doi">10.15517/aie.v24i1.55662</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Infância, educação e produção de subjetividade: o fenômeno &#8220;youtuber mirim&#8221; no Brasil]]></article-title>
<article-title xml:lang="en"><![CDATA[Childhood, education and subjectivity production: the &#8220;children&#8217;s youtubers phenomenon&#8221; in Brazil]]></article-title>
<article-title xml:lang="es"><![CDATA[Infancia, educación y producción de subjetividad: el fenómeno &#8220;youtuber niño/niña&#8221; en Brasil]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Dalla Nora]]></surname>
<given-names><![CDATA[Heloísa Derkoski]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cadoná]]></surname>
<given-names><![CDATA[Eliane]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Regional Integrada do Alto Uruguai e das Missões  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brasil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Regional Integrada do Alto Uruguai e das Missões  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2024</year>
</pub-date>
<volume>24</volume>
<numero>1</numero>
<fpage>360</fpage>
<lpage>381</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_arttext&amp;pid=S1409-47032024000100360&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_abstract&amp;pid=S1409-47032024000100360&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.sa.cr/scielo.php?script=sci_pdf&amp;pid=S1409-47032024000100360&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Neste artigo discutimos, com base no construcionismo social e nos estudos de gênero, como a mídia trabalha enquanto ferramenta que educa a infância e produz modos de ser, de pensar, de agir. O objetivo central do estudo foi problematizar sentidos de maternidade e infância veiculados no youtube, por intermédio da publicidade de brinquedos e jogos infantis. Trata-se de uma pesquisa qualitativa, descritiva, de caráter documental, cujo corpus foi composto por dezesseis vídeos da youtuber brasileira Valentina Pontes, revisados e interpretados a partir da análise de discurso. A análise resultou na construção de dois eixos temáticos. Traremos, aqui, as discussões do eixo &#8220;A representação de maternidade na mídia: da mãe infantilizada à menina mãe&#8221;, que convida a problematizações sobre a construção da maternidade, do ponto de vista midiático, e sua influência na produção de subjetividade infantil. Discutimos, primeiramente, a imagem que Erlânia, a mãe de Valentina, representa: a de uma maternidade que renuncia sua identidade em favor do cuidado das crianças. A segunda representação de mãe encontrada é a da própria Valentina, incentivada, por uma série de dispositivos, a exercer a maternagem. O papel desempenhado pela menina, em meio a falas e brincadeiras, reforça a ideia determinista de que, para a mulher, a maternidade é algo natural no percurso da vida. É possível afirmarmos que a família Pontes é produtora de muitas infâncias brasileiras. Exemplo disso é a ampla audiência do canal, que dá à Valentina um lugar de destaque entre as youtubers mirins, fato que, possivelmente, não somente incide nos desejos, verdades e perspectivas de outras famílias, mas também reforça o que acreditam ser um modo ideal e adequado de exercício da infância e da maternidade.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract In this article we discuss, based on social constructionism and gender studies, how the media works as a tool that educates the childhood and produces ways of being, thinking and acting. The main objective of the study was to problematize meanings of motherhood and childhood broadcasted on Youtube, through advertising for chilldren&#8217;s toys and games. This is a qualitative, descriptive, documental research, composed of sixteen videos by brazilian youtuber Valentina Pontes, that was analysed using the Discourse Analysis. We will bring here the discussions of the axis "The representation of maternity in the media: from the infantized mother to the girl mother",and invites to problematizations about the construction of maternity from the media point of view, and its influence on the production of subjectivity in childhood. We discuss, first, what is the image that Erlânia, Valentina&#8217;s mother, represents: a maternity that renounces her identity in favor of the care of the children. The second image of a mother found is Valentina herself, encourage, by a series of devices, to play as a mother. This role, by speeches and moments of fun, reinforces the deterministic idea that, for woman motherhood is something natural in the course of life. It is possible to say that Pontes family is one of the producer of many Brazilian childhoods. An example of this is the channel&#8217;s wide audience, which gives Valentina a prominent place among Youtubers, a fact that, possibly, not only impacts desires, truths and perspectives of others families, but also reinforces what they believe to be an ideal way of childhood and motherhood.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En este artículo discutimos, con base en el construccionismo social y en los estudios de género, cómo los medios de comunicación trabajan con herramientas que educan a la población infantil y producen maneras de ser, pensar, actuar. El objetivo central del estudio fue problematizar sentidos de maternidad e infancia transmitidos en YouTube a través de la publicidad de juguetes y juegos infantiles. Se trata de una investigación cualitativa, descriptiva, documental, cuyo corpus estuvo compuesto por dieciséis videos de la youtuber brasileña Valentina Pontes, revisados e interpretados a partir del análisis del discurso. El análisis resultó en la construcción de dos ejes temáticos. Trataremos aquí las discusiones del eje &#8220;La representación de la maternidad en los medios: de la madre infantilizada a la niña madre&#8221;, que invita a problematizar a cerca de la construcción de la maternidad desde lo mediático y su influencia en la producción de subjetividad infantil. Discutimos, primero, cuál es la imagen que Erlânia, la madre de Valentina representa: la de una maternidad que renuncia a su identidad en favor del cuidado de las niñas y los niños. La segunda representación observada es la de la propia Valentina, animada, mediante una serie de dispositivos, a ejercer la maternidad. El papel desempeñado por la niña en medio del habla y de los juegos refuerza la idea determinista que, para la mujer, la maternidad es algo natural en el transcurso de la vida. Se puede decir que la familia Pontes es productora de muchas infancias brasileñas. Un ejemplo de esto es la amplia audiencia del canal que le da a Valentina un lugar destacado entre los jóvenes YouTubers, hecho que, posiblemente, no solo impacte los deseos, verdades y perspectivas de otras familias, sino que también refuerce lo que creen que es un camino ideal y un ejercicio adecuado de la infancia y de la maternidad.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[educação]]></kwd>
<kwd lng="pt"><![CDATA[mídia]]></kwd>
<kwd lng="pt"><![CDATA[gênero]]></kwd>
<kwd lng="pt"><![CDATA[infância]]></kwd>
<kwd lng="en"><![CDATA[education]]></kwd>
<kwd lng="en"><![CDATA[media]]></kwd>
<kwd lng="en"><![CDATA[gender]]></kwd>
<kwd lng="en"><![CDATA[childhood]]></kwd>
<kwd lng="es"><![CDATA[educación]]></kwd>
<kwd lng="es"><![CDATA[medios de comunicación]]></kwd>
<kwd lng="es"><![CDATA[género]]></kwd>
<kwd lng="es"><![CDATA[infancia]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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