0379-3982 0379-3982 S0379-39822018000200026 10.18845/tm.v31i2.3622 Costa Rica 00 06 2018 00 06 2018 31 2 26 39

(1) Wikipedia 2016 (2) 2010 (3) 1995 (4) 2015 (5) 2011 (6) 2004 13 246-60 (7) 2014 5 5 (8) Business Dictionary 2016 (9) 2014