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Tec Empresarial
On-line version ISSN 1659-3359Print version ISSN 1659-2395

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MORENO-GOMEZ, Jorge; LONDONO, Juan Carlos  and  ZAPATA-UPEGUI, Luis Felipe. Marketing strategy and competitiveness: Evidence from Colombian SMEs. Tec Empre. [online]. 2023, vol.17, n.2, pp.48-64. ISSN 1659-3359.