Resumo

BRICENO-MONTILLA, Luis Alfonso. Capitalism of seduction, exposure and emotion in the gradual like’s society. Humanidades [online]. 2022, vol.12, n.1, e49300. ISSN 2215-3934.  http://dx.doi.org/10.15517/h.v12i1.49300.

The capitalism of seduction, exposure and emotion are a series of analogies that involve aspects such as the implicit need for representation, similar to consumer dynamics; Notions such as self-exploitation, crisis of representation, as well as mechanisms and strategies from the field of psychology, are some of the elements that are related to activities carried out by large technology companies (Facebook), such as corporatist domination maneuvers in the universe. of the network. Thus, the objective of this essay revolves around critically and interpretively reflecting on assumptions such as ideology of need, spectacle, indignation, transparency, attention, emoji language, "eroticism" as profit, acceleration, rapid circulation of information, addiction and concentration of users. The implicit methodology is situated in the field of analogical hermeneutics, in order to contribute with a critical theoretical contribution of a social nature. As for the final reflections, these revolve around memes as a rational and logical disruption of viral circulation in line with the allusion of the like society.

Palavras-chave : Information technology; Ideology; Cultural crisis.

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