(Introduction):

Environmental degradation and poverty are high priority on the agendas of international organizations of development and conservation. It is proposed that the relationship between poverty and conservation can be solved simultaneously, according to the Millennium Development Goals, and currently in the Sustainable Development Goals.

(Objective):

To describe the relationships that exist between poverty and conservation of natural assets within livelihoods in the study area, and to observe whether the establishment of a conservation policy and another of sustainable rural development in a neoliberal context contributed to solving both problems.

(Methodology):

A participatory-action-research was carried out, as a case study. Participatory workshops were conducted for the diagnosis of sustainable livelihoods in the Sierra and Valleys micro-regions of the municipality of Villaflores, Chiapas, Mexico.

(Results):

The influence of two prevailing rural development models, in different periods, on community livelihoods was observed. External forces that put pressure on livelihood strategies and that have failed to lift communities out of poverty; in the case of the Valleys, this promoted deforestation and degradation of natural assets, and in the case of the Sierra, conservation was achieved, but communities are in a situation of extreme poverty and high vulnerability.

(Conclusions):

Policies and initiatives imposed in a top-down manner have led not only to environmental deterioration, but also to vulnerability and the process of precariousness of rural families.