Resumo

COTO MURILLO, Paulo. Advertising Cultural Industry as an Ideological-symbolic Suture in the Society of Costa Rican Social Inequality. Rev. Rup. [online]. 2023, vol.13, n.1, pp.87-120. ISSN 2215-2989.  http://dx.doi.org/10.22458/rr.vi.4665.

This paper is part of a broader sociological investigation and on this research what is intended is to studies the narration of television advertising; which is produced to persuade the poor informal and impoverished working classes to consume through informal credit in Costa Rica. Particularly, this academic-scientific paper analyzes advertising, which is conceived as cultural artifacts produced by the advertising industry, then these were the object of a critical political analysis of the image. One of the most important conclusions that the study yielded was the understanding that advertising, as a powerful social fact, operates in a cultural-symbolic key and as an ideological suture in the face of a social, economic and culturally unequal daily life. In addition to advertising as an artifact, a cultural instrumentalized certain mythical elements of the Costa Rican idiosyncrasy to reproduce the capitalist cultural system and also reproduce and update certain parts of the country's nationalist myth.

Palavras-chave : Cultural industry; advertising; cultural artifact; ideology; social representations; Costa Rican nationalism.

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