Resumen

PEREIRA, Rosane da Conceição. The refugee-immigrant subject in Digital Campaigns: the Refugee Language in Communication Research in Brazil. Comunicación [online]. 2018, vol.27, n.2, pp.4-14. ISSN 1659-3820.  http://dx.doi.org/10.18845/rc.v27i2.4001.

The refugee-immigrant subject in Digital Campaigns: the Refugee Language in Communication Research in Brazil This study is a critical discursive analysis about the panorama of research in Social Communication in Brazil. This approach poses a challenge, since the field of study is broad and not restricted to its qualifications and skills. It renews itself on a daily basis, depending on the information society (technology) and the market (consumption) in which we find ourselves. As an object, it analyzes campaigns that deal with the historical figure of the refugee considered a foreigner and an immigrant by Brazilians, according to processes of identification, counter-identification and deactivation in the verbal and non-verbal language in videos and posts on websites and in social media.

Palabras clave : critical discursive analysis; social communication; research landscape.

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