Resumen

CARAZO BARRANTES, Carolina. Political campaigns, citizen participationand the possibilities of the web 2.0. Reflexiones [online]. 2016, vol.95, n.2, pp.69-83. ISSN 1659-2859.

This article analises the case of an app (MiVotoHoy) proposed to the Supreme Electoral Tribunal (TSE) of Costa Rica for the presidential campaign in February 2014 which the TSE did not authorize. The article explores the new context in which today’s election campaigns take place, one in which polls face increasing limitations to continue to fulfill their function of forecasters in election periods while, in the meantime, the technologies of information and communication have brought to the forefront issues such as mobile communication, citizen empowerment, political participation of youth through apps, among others.

Palabras clave : Political communication; Mobil apps; Political participation; Millennials; Political polls.

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