Abstract

SIBRIAN, Nairbis. Since machine to project: the body in the new spirit of capitalism. Reflexiones [online]. 2016, vol.95, n.1, pp.143-155. ISSN 1659-2859.

If Foucault warned a body produced by the disciplining of institutions, that is, he glimpsed a body as a machine; Conrad, and others, sees how the body becomes project in the healthcare market. This shift makes sense from the perspective of the new spirit of capitalism which accuse Boltanski and Chiapello in his work, where corporeality rather than remain in closed circuit, experience opening and connection in a global world, that is to say, since machine to work the body becomes a projection of desires, on a network. However, this method does not involve the complete disappearance of the body machine but rather it refinement. With the purpose to inquire about this move a review will take place of the body in the medical field from criticism that its domain has generated different approaches and their relationship with organizational and economic changes in society.

Keywords : Body sociology; Medicine; Technology; Market; Organizational changes.

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